Modern Marketing Data & Privacy

Flanked by Paris Hilton, Gary Vee claims adland has ‘been lying to itself’ about reach

By John Glenday | Reporter

June 22, 2022 | 1 min read

In a bizarre sofa session alongside socialite Paris Hilton, VaynerX and Vaynermedia founder Gary Vaynerchuk, aka Gary Vee, took to the stage at Cannes Lions to denounce the ad industry for “lying to itself for 20 years about reach.”

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