The Drum Awards for Out of Home

Live in -h -min -sec

Modern Marketing Adtech Comcast

FreeWheel rolls out interoperable ID for advertisers


By John Glenday | Reporter

June 22, 2022 | 1 min read

Sponsored by:

What's this?

FreeWheel, the Comcast-owned video buying platform, has announced a new identity initiative to help glue the fragmented TV ecosystem back together.

Modern Marketing Adtech Comcast

Content created with:


FreeWheel, A Comcast Company powers the technology, data enablement, and convergent marketplaces required to ensure buyers and sellers can transact across all screens, across all data types, and all sales channels, in order to ensure the ultimate goal – results for marketers.

Find out more

More from Modern Marketing

View all


Industry insights

View all
Add your own content +