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Modern Marketing Adtech Comcast

FreeWheel rolls out interoperable ID for advertisers

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By John Glenday | Reporter

June 22, 2022 | 1 min read

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FreeWheel, the Comcast-owned video buying platform, has announced a new identity initiative to help glue the fragmented TV ecosystem back together.

Modern Marketing Adtech Comcast

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FreeWheel

FreeWheel, A Comcast Company powers the technology, data enablement, and convergent marketplaces required to ensure buyers and sellers can transact across all screens, across all data types, and all sales channels, in order to ensure the ultimate goal – results for marketers.

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