Modern Marketing Adtech

FreeWheel rolls out interoperable ID for advertisers

By John Glenday | Reporter

FreeWheel

|

Comcast article

June 22, 2022 | 1 min read

FreeWheel, the Comcast-owned video buying platform, has announced a new identity initiative to help glue the fragmented TV ecosystem back together.

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Modern Marketing Adtech

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FreeWheel, A Comcast Company powers the technology, data enablement, and convergent marketplaces required to ensure buyers and sellers can transact across all screens, across all data types, and all sales channels, in order to ensure the ultimate goal – results for marketers.

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