Richard Hayes, marketing director spells out the central truth at the heart of Warburtons: "People really care about the quality of the bread they eat. It is at the heart of their home and they are buying and eating the stuff everyday.They don't...
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Over the years the aims and objectives have become more definite and the types of people involved – like the creative industries themselves – have grown and changed. People and companies from various disciplines are now involved &ndash...
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Dame Margaret Barbour sums up the Barbour secret: “History and heritage are at the very heart of the brand. We have our original catalogues from 1908 (when the first one was launched) and they are a constant source of material and inspiration to...
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Centres like Northumbria University have national standing as beacons of excellence in design education, says David Godber. That should really be international. Northumbria's alumni include none other than Apple's Jonathan (Jony) Ive, arguably...
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Andy is blunt with his advice: "Your objectives in the social media space should be no different to any other bottom line business objective, and more often than not, you'll find that they augment everything else you're doing. Just getting...
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The goodies start with strategies for managing your online reputation. But Graham Freeeman has lot more in his carefully-thought-out portfolio
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"Yes, social media is vast, yes it is global - but if your message isn't then a) why should you care b) why should they care. Never forget, great messages can spread very quickly as can bad. For more cautionary advice from Rachel Emson, read on . . .
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Twice I took the DVD from the shelf to the counter where one of the staff would then have to run back upstairs only to return five minutes later to tell me that they were “sorry, but we don’t have that DVD”. I tried my best to...
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There are a whole lot of people who valiantly start a blog , religiously add to it every day - yet nobody comes visiting, says Martin Jordan. . In evitably, they throw in the towel when they realise they're presenting to an empty theatre. But...
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Turnover is now a hot potato in the accounting world. No longer does turnover equal the total of the sales invoices raised in the accounting year. Instead accountants look at contracts and activity levels. So you need to know exactly what the...
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When a multinational brand like Coca-Cola starts to talk about social media then most other brands tend to listen and from the social media policy that Coca-Cola has published to keep all of its worldwide employees in check the business has...
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Writer/actor/director/erstwhile web developer… Brian Limond – a co-founder of Glaswegian digital agency Chunk – has many strings to his bow. As his alter-ego Limmy makes the leap from internet notoriety to eponymous show on BBC...
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The question we asked was: So, who is listening to what?. We also asked those who submitted their playlists to write a sentence or two as to why or how it suits the mood in the office
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Few businesses sound like a Lotus as soon as they open their doors for business. That guttural roar of power and acceleration often takes a while to develop, no matter how hard the pedal is pushed to the floor in the formative years of any...
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In an outspoken speech, far removed from the 2011troubles of News International, James Murdoch had this to say of Britain's newspapers, "Yes, the free press is fairly near the knuckle on occasion – it is noisy, disrespectful, raucous and quite...
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Celebrity and advertising go hand in hand. You know you’ve made it as a celeb when you front the latest denim, makeup, drinks or erm, frozen foods range.Yet, celebrity endorsed advertising has often been suggested as a sign that the creative...
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Printing companies on the front-line during this transitional time are having to adapt to this pace of change, or risk going out of business – but tough trading conditions and a lack of capital to instigate change means many have fallen...
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So, what does your card say about you? We asked creative agencies to explain the thinking behind their business cards.
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