Putting their finger on what ails North East design (and it's curable)
By promoting collaboration and best practice, a:design association aims to put on a united front to confront the issues that face the creative industries in the North East.Over the years the aims and objectives have become more definite and the types of people involved – like the creative industries themselves – have grown and changed. People and companies from various disciplines are now involved – everything from PR to Film.
The biggest stage in a:design association’s evolution came two years ago when it was successful in securing two years worth of funding from its RDA, One North East. This funding was provided primarily to raise the general awareness of design in the region and to start to offer a support framework for the region’s creative businesses. It allowed a:design to make a concerted and planned effort to find out what was going on in the community and what the needs and wants are: “It’s been a really steep learning curve and has helped us form a clearer picture of what we need to do to support the region’s creatives,” says Morag McLaren, chief executive of a:design association. “Our objectives have become quite clear – with our overarching aim being to provide a unified voice for the North East design and creative community. Everything we do stems from this. We reflect the opinions, needs and beliefs of our members.”