Beware the social media rampage!
Don’t jump on the bandwagon, remember the bigger picture before embarking on a social media rampage. It’s no longer about because we can, but about finding the right solutions to what was once an ‘impossible dream,’ says Vivid’s Rachel Emson.Everyone asks how can we get into social media, no one is asking why should we use social media. As my mum used to say, would you jump off a bridge because someone else did?
Arguments dominate the domains with who should ‘control social media’ – PR’s, strategists, in house, dedicated social media companies, digital agencies…What’s happened to marketing, integration, return on investment, measurability, accountability and creativity?