Connecting with your consumers in a cookie-free world
Experts will discuss the possible approaches to tracking, ad targeting and ad measurement in light of Apple’s recent iOS 14.5 privacy update and the imminent death of the third-party cookie. They will explore alternative approaches to cookies and Apple’s IDFA for mobile apps, including but not limited to contextual advertising, server data collection and of course , “universal IDs” and the rise of new identity solutions. The conversation will help viewers understand what’s at stake with the demise of the cookie and how they can respect consumers’ demand for privacy while still finding effective means by which to serve relevant ads to target audiences – on any screen.
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