Experts will discuss the possible approaches to tracking, ad targeting and ad measurement in light of Apple’s recent iOS 14.5 privacy update and the imminent death of the third-party cookie. They will explore alternative approaches to cookies and Apple’s IDFA for mobile apps, including but not limited to contextual advertising, server data collection and of course , “universal IDs” and the rise of new identity solutions. The conversation will help viewers understand what’s at stake with the demise of the cookie and how they can respect consumers’ demand for privacy while still finding effective means by which to serve relevant ads to target audiences – on any screen.
Exclusively broadcasting at 10am BST then on-demand thereafter.
"Is your head in a spin about the future of Advanced TV advertising and how to navigate through 2022?"
Join... read more
After a cancelled holiday season in 2020, it comes as no surprise that expected retail spend for Q4 2021 is on the rise – with online spending set to capture a significant share... read more
Like most creative teams, you might find you lack the time to focus on your core job: being creative. According to research, workers only dedicate 40% of their day to the job they... read more
The Drum’s Virtual Awards show for Digital Advertising APAC reveals the 2021 winners. As we run through the categories and announce the award winners and highly commended, we'll... read more
Churchill famously said “Now this is not the end. It is not even the beginning of the end. But it is, perhaps, the end of the beginning.” Digital commerce has upended consumer... read more
Experts will discuss the possible approaches to tracking, ad targeting and ad measurement in light of Apple’s recent iOS 14.5 privacy update and the imminent death of the third-party... read more
While it may seem the only constant in digital is change, this session will help distil the future of ad tech into three important trends in APAC. Industry leader Sonal Patel, managing... read more
