Event has finished for the day. All content will be on demand from tomorrow.
Experts will discuss the possible approaches to tracking, ad targeting and ad measurement in light of Apple’s recent iOS 14.5 privacy update and the imminent death of the third-party cookie. They will explore alternative approaches to cookies and Apple’s IDFA for mobile apps, including but not limited to contextual advertising, server data collection and of course , “universal IDs” and the rise of new identity solutions. The conversation will help viewers understand what’s at stake with the demise of the cookie and how they can respect consumers’ demand for privacy while still finding effective means by which to serve relevant ads to target audiences – on any screen.
Are you as a marketer driving brand awareness and ecommerce efforts separately? What if we told you that by combining both the efforts you could improve business results? In this... read more
The race to have a solid first-party data strategy is on, as the industry watches the gradually diminished use of the cookie. Ahead of the curve is leading publisher News Corp in... read more
We’ve all heard the adage, “garbage in, garbage out.” But what about the quality of the data feeding today’s most advanced AI models and solutions? In this session, we’ll... read more
After a cancelled holiday season in 2020, it comes as no surprise that expected retail spend for Q4 2021 is on the rise – with online spending set to capture a significant share... read more
“Alexa, when will my order arrive?” The way that consumers are engaging with brands and retailers has evolved massively and the explosion of touchpoints brings a whole new set... read more
As gaming, virtual and social worlds become our reality, are we heading for a future in the metaverse and what place does marketing have in this? This session explores how the mechanics... read more
What comes after the end of third-party cookies?
Marketers, advertisers, and publishers have long relied on third-party cookies for tracking, data collection, and ad personalization... read more
Churchill famously said “Now this is not the end. It is not even the beginning of the end. But it is, perhaps, the end of the beginning.” Digital commerce has upended consumer... read more