Consumers: May we have your attention please?
After a cancelled holiday season in 2020, it comes as no surprise that expected retail spend for Q4 2021 is on the rise – with online spending set to capture a significant share of retail dollars. So, as marketers gear up for a busy shopping season ahead, how can they ensure that they have the right digital and content strategies in place to appeal to the newly forged habits of the 2021 consumer? In this session, we will explore how brands can create more meaningful and contextually relevant online experiences with the right content that will not only capture the attention of consumers but increase engagement and campaign performance in what is sure to be a holiday season like no other.
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