Consumers: May we have your attention please?
After a cancelled holiday season in 2020, it comes as no surprise that expected retail spend for Q4 2021 is on the rise – with online spending set to capture a significant share of retail dollars. So, as marketers gear up for a busy shopping season ahead, how can they ensure that they have the right digital and content strategies in place to appeal to the newly forged habits of the 2021 consumer? In this session, we will explore how brands can create more meaningful and contextually relevant online experiences with the right content that will not only capture the attention of consumers but increase engagement and campaign performance in what is sure to be a holiday season like no other.
Join The Conversation
#DIGITALSUMMIT
Featuring
More Sessions
Tune-in TV: Switching on to the Future of Advanced TV
Exclusively broadcasting at 10am BST then on-demand thereafter.
"Is your head in a spin about the future of Advanced TV advertising and how to navigate through 2022?"
Join... read more
Featuring
Emmanuel Josserand
Featuring
Nicolas Grand
Featuring
Lynn Lester
Featuring
Hannah Bowler
The end of the beginning – Competitors’ response to the revolution in digital commerce
Churchill famously said “Now this is not the end. It is not even the beginning of the end. But it is, perhaps, the end of the beginning.” Digital commerce has upended consumer... read more
Featuring
Rob Bartlett
Featuring
Jason Stanard
Featuring
Marni Allen
Featuring
Riana Malde
Featuring
Khalid Adam
Does the future belong to the data-rich?
Building a first-party data strategy should be top of mind for every marketer as we move into a privacy-first future. Data-rich sectors – those that deal directly with customers... read more
Featuring
Michael Nutley
Featuring
Phil Jackson
Featuring
Hugh Stevens
Featuring
Belle Cartwright
Member Exclusive
Marketing in the metaverse: will our lives become one big game?
As gaming, virtual and social worlds become our reality, are we heading for a future in the metaverse and what place does marketing have in this? This session explores how the mechanics... read more
Featuring
Shawn Lim
Featuring
Saishree Ashwin
Featuring
Maira Genovese
Featuring
Grace Astari Italiaander
Featuring
Jamie Lewin
Member Exclusive
The future of retail is...
The Drum will bring together futurists and digital leaders to sneak preview the next technology in retail. With many countries moving back to physical retail, how will the shop of... read more
Featuring
Simon Hatter
Featuring
Jen Faull
Featuring
Miranda Groenewegen
Featuring
Katia Musiolek
The CTV opportunity: Stop talking reach and start talking creative
CTV represents an extraordinary opportunity to create a better advertising experience – one that is relevant, tells a compelling story that matters to the specific household, and... read more
Featuring
Charlotte McEleny
Featuring
David Haddad
Featuring
Florent Davach de Thèze
Featuring
Tania David
Featuring
Sophie Hicks Lloyd
