Remember when DTC was an exciting, new thing. Well now ecommerce has evolved to be an ingrained part of our lives whether we are on social media, in-store, and (oh yeah) also shopping on the Web. Here’s how top brands keeping the shopping experience consistent, cross-functional and cool.
B2B marketers all agreed that they needed to shift more into the digital space. Yes, they were masters of targeting e-mails but in many ways, they were still in their infancy in... read more
Churchill famously said “Now this is not the end. It is not even the beginning of the end. But it is, perhaps, the end of the beginning.” Digital commerce has upended consumer... read more
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"Is your head in a spin about the future of Advanced TV advertising and how to navigate through 2022?"
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As gaming, virtual and social worlds become our reality, are we heading for a future in the metaverse and what place does marketing have in this? This session explores how the mechanics... read more
CTV represents an extraordinary opportunity to create a better advertising experience – one that is relevant, tells a compelling story that matters to the specific household, and... read more
Like most creative teams, you might find you lack the time to focus on your core job: being creative. According to research, workers only dedicate 40% of their day to the job they... read more