The Drum Awards Festival - Official Deadline

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Member Exclusive

Fireside chat with Wendy’s chief marketer Carl Loredo

Take that Burger King. Wendy’s has leapfrogged this mighty competitor in the burger wars. How did they do it? Was it Rick and Morty’s doing? And what’s with all their chatter on Twitter? So much to dig into and The Drum has chief marketer Carl Loredo on tap to explain it all. In this must-see fireside chat with US editor Kenneth Hein, Loredo shares what has been working, big time, in the digital realm and what to never ever do. Tune in.

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