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Like most creative teams, you might find you lack the time to focus on your core job: being creative. According to research, workers only dedicate 40% of their day to the job they were hired to do. What about the other 60%? Meetings, requests, lengthy review and approval process, rework and burning the midnight oil suck up any remaining energy to hit deadlines. There’s little time left to produce the impactful, creative work you’re known for and were hired to do. In this session, we explore how creative teams can streamline their workflows and optimise processes to give you more freedom and flexibility to do what you do best: be creative.
What comes after the end of third-party cookies?
Marketers, advertisers, and publishers have long relied on third-party cookies for tracking, data collection, and ad personalization...
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The world of NFTs has opened up the metaverse for brands, with the likes of Coca-Cola, Dole and Twitter all jumping into the community. But what value does it bring to marketers?... read more
After a cancelled holiday season in 2020, it comes as no surprise that expected retail spend for Q4 2021 is on the rise – with online spending set to capture a significant share... read more
Member Exclusive
Speakers will discuss the role of legislatures versus big tech in establishing policies for tracking consumers and collecting, storing and selling their data. They will discuss the... read more
Member Exclusive
As gaming, virtual and social worlds become our reality, are we heading for a future in the metaverse and what place does marketing have in this? This session explores how the mechanics... read more
Member Exclusive
The industry is moving towards a default of being privacy-first after a slew of regulations around the world put consumers back in charge. But is privacy-first inherently good or... read more
We’ve all heard the adage, “garbage in, garbage out.” But what about the quality of the data feeding today’s most advanced AI models and solutions? In this session, we’ll... read more
