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How to optimise processes to unlock creative brilliance

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Like most creative teams, you might find you lack the time to focus on your core job: being creative. According to research, workers only dedicate 40% of their day to the job they were hired to do. What about the other 60%? Meetings, requests, lengthy review and approval process, rework and burning the midnight oil suck up any remaining energy to hit deadlines. There’s little time left to produce the impactful, creative work you’re known for and were hired to do. In this session, we explore how creative teams can streamline their workflows and optimise processes to give you more freedom and flexibility to do what you do best: be creative.

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