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Like most creative teams, you might find you lack the time to focus on your core job: being creative. According to research, workers only dedicate 40% of their day to the job they were hired to do. What about the other 60%? Meetings, requests, lengthy review and approval process, rework and burning the midnight oil suck up any remaining energy to hit deadlines. There’s little time left to produce the impactful, creative work you’re known for and were hired to do. In this session, we explore how creative teams can streamline their workflows and optimise processes to give you more freedom and flexibility to do what you do best: be creative.
Building a first-party data strategy should be top of mind for every marketer as we move into a privacy-first future. Data-rich sectors – those that deal directly with customers... read more
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As gaming, virtual and social worlds become our reality, are we heading for a future in the metaverse and what place does marketing have in this? This session explores how the mechanics... read more
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B2B marketers all agreed that they needed to shift more into the digital space. Yes, they were masters of targeting e-mails but in many ways, they were still in their infancy in... read more
We’ve all heard the adage, “garbage in, garbage out.” But what about the quality of the data feeding today’s most advanced AI models and solutions? In this session, we’ll... read more
Are you as a marketer driving brand awareness and ecommerce efforts separately? What if we told you that by combining both the efforts you could improve business results? In this... read more
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Take that Burger King. Wendy’s has leapfrogged this mighty competitor in the burger wars. How did they do it? Was it Rick and Morty’s doing? And what’s with all their chatter... read more
Like most creative teams, you might find you lack the time to focus on your core job: being creative. According to research, workers only dedicate 40% of their day to the job they... read more
Member Exclusive
Do consumers want to pay for five different video subscriptions? No. As the likes of Disney+ and HBO Max force create even more choice for users, many are predicting a rebundling.... read more
