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We’ve all heard the adage, “garbage in, garbage out.” But what about the quality of the data feeding today’s most advanced AI models and solutions? In this session, we’ll bring together AI and data science experts to challenge the way companies think about data, from static datasets to dynamic indicators of business performance. We will also explore how by focusing on data quality, companies can unlock the power of AI and leverage datasets that are both more impactful and more alive.
Experts will discuss the possible approaches to tracking, ad targeting and ad measurement in light of Apple’s recent iOS 14.5 privacy update and the imminent death of the third-party... read more
What comes after the end of third-party cookies?
Marketers, advertisers, and publishers have long relied on third-party cookies for tracking, data collection, and ad personalization...
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The Drum’s Virtual Awards show for Digital Advertising APAC reveals the 2021 winners. As we run through the categories and announce the award winners and highly commended, we'll... read more
Exclusively broadcasting at 10am BST then on-demand thereafter.
"Is your head in a spin about the future of Advanced TV advertising and how to navigate through 2022?"
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“Alexa, when will my order arrive?” The way that consumers are engaging with brands and retailers has evolved massively and the explosion of touchpoints brings a whole new set... read more
Member Exclusive
Remember when DTC was an exciting, new thing. Well now ecommerce has evolved to be an ingrained part of our lives whether we are on social media, in-store, and (oh yeah) also shopping... read more
Member Exclusive
Speakers will discuss the role of legislatures versus big tech in establishing policies for tracking consumers and collecting, storing and selling their data. They will discuss the... read more
