What comes after the end of third-party cookies?
Marketers, advertisers, and publishers have long relied on third-party cookies for tracking, data collection, and ad personalization and targeting. As browser providers move to offer more transparency, third-party cookies are being deprecated.
In this session, we review the timeline for third-party cookies and the current privacy landscape and ecosystem that is driving the changes. We also cover the opportunity for quality first-party data collection and strategies for building trust with your audience.
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The Drum will bring together futurists and digital leaders to sneak preview the next technology in retail. With many countries moving back to physical retail, how will the shop of... read more