back to thedrum.com
What comes after the end of third-party cookies?
Marketers, advertisers, and publishers have long relied on third-party cookies for tracking, data collection, and ad personalization and targeting. As browser providers move to offer more transparency, third-party cookies are being deprecated.
In this session, we review the timeline for third-party cookies and the current privacy landscape and ecosystem that is driving the changes. We also cover the opportunity for quality first-party data collection and strategies for building trust with your audience.
Experts will discuss the possible approaches to tracking, ad targeting and ad measurement in light of Apple’s recent iOS 14.5 privacy update and the imminent death of the third-party... read more
After a cancelled holiday season in 2020, it comes as no surprise that expected retail spend for Q4 2021 is on the rise – with online spending set to capture a significant share... read more
The world of NFTs has opened up the metaverse for brands, with the likes of Coca-Cola, Dole and Twitter all jumping into the community. But what value does it bring to marketers?... read more
The race to have a solid first-party data strategy is on, as the industry watches the gradually diminished use of the cookie. Ahead of the curve is leading publisher News Corp in... read more
We’ve all heard the adage, “garbage in, garbage out.” But what about the quality of the data feeding today’s most advanced AI models and solutions? In this session, we’ll... read more
Member Exclusive
The industry is moving towards a default of being privacy-first after a slew of regulations around the world put consumers back in charge. But is privacy-first inherently good or... read more
Member Exclusive
As the NFL's London Games return after a pandemic-enforced hiatus, the sports giant's director of digital and social content, Jamie King, gives us a play-by-play rundown... read more
