The convergence of brand & commerce. Revealing the science to maximise your media mix.
Are you as a marketer driving brand awareness and ecommerce efforts separately? What if we told you that by combining both the efforts you could improve business results? In this exclusive thought provoking roundtable discussion with The Drum, experts from Facebook, Kantar and Nestlé unpack some of the latest science behind this trend that you can leverage to maximise for your business.
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Like most creative teams, you might find you lack the time to focus on your core job: being creative. According to research, workers only dedicate 40% of their day to the job they... read more
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Jenni Baker
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Andrew Hall
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Belle Lawrence
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Jeff Tan
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Ashwini Karandikar
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Charlotte McEleny
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Three trends shaping the future of ad tech in APAC
While it may seem the only constant in digital is change, this session will help distil the future of ad tech into three important trends in APAC. Industry leader Sonal Patel, managing... read more
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Charlotte McEleny
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Sonal Patel
The role of influencers and live-streaming in shaping the future of commerce
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Jen Faull
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Rossana Burgos
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Angelita Sierra
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Kelly Uchima
How News Corp and Near are innovating with first-party data
The race to have a solid first-party data strategy is on, as the industry watches the gradually diminished use of the cookie. Ahead of the curve is leading publisher News Corp in... read more
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Charlotte McEleny
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Suzie Cardwell
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Member Exclusive
Inside the NFL's digital & social playbook
As the NFL's London Games return after a pandemic-enforced hiatus, the sports giant's director of digital and social content, Jamie King, gives us a play-by-play rundown... read more
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Jamie King
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Cameron Clarke
Data’s story: How to bring your datasets alive
We’ve all heard the adage, “garbage in, garbage out.” But what about the quality of the data feeding today’s most advanced AI models and solutions? In this session, we’ll... read more
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Jenni Baker
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Alessandra Sala
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Will Lowe
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Sorcha Gilroy
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David Olesnevich
