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The convergence of brand & commerce. Revealing the science to maximise your media mix.

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Are you as a marketer driving brand awareness and ecommerce efforts separately? What if we told you that by combining both the efforts you could improve business results? In this exclusive thought provoking roundtable discussion with The Drum, experts from Facebook, Kantar and Nestlé unpack some of the latest science behind this trend that you can leverage to maximise for your business.

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Featuring

Charlotte McEleny

publisher, APAC, The Drum

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Amit Chaubey

marketing science manager, global clients & categories, Facebook

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Charnae L. Morris

head of eBusiness, Nestlé Indochina

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Hernan Sanchez Neira

head of expert solutions Asia, Kantar – worldpanel division, Kantar

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Yinren Peh

regional solutions partner, Facebook

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