The race to have a solid first-party data strategy is on, as the industry watches the gradually diminished use of the cookie. Ahead of the curve is leading publisher News Corp in Australia, which has been digitally transforming using its first-party data. This session will dive into the ways in which businesses can future-proof themselves using data with insights from News Corp and Near.
After a cancelled holiday season in 2020, it comes as no surprise that expected retail spend for Q4 2021 is on the rise – with online spending set to capture a significant share... read more
Churchill famously said “Now this is not the end. It is not even the beginning of the end. But it is, perhaps, the end of the beginning.” Digital commerce has upended consumer... read more
The Drum will bring together futurists and digital leaders to sneak preview the next technology in retail. With many countries moving back to physical retail, how will the shop of... read more
Building a first-party data strategy should be top of mind for every marketer as we move into a privacy-first future. Data-rich sectors – those that deal directly with customers... read more
As the NFL's London Games return after a pandemic-enforced hiatus, the sports giant's director of digital and social content, Jamie King, gives us a play-by-play rundown of its off-field... read more
As gaming, virtual and social worlds become our reality, are we heading for a future in the metaverse and what place does marketing have in this? This session explores how the mechanics... read more