Churchill famously said “Now this is not the end. It is not even the beginning of the end. But it is, perhaps, the end of the beginning.” Digital commerce has upended consumer expectations, but most business models and customer experiences across sectors remain based on traditional structures, whether consciously or unconsciously. Frog will share insights into some of the most deep-rooted elements of the retail world and beyond, are how they are evolving to adapt.
What comes after the end of third-party cookies?
Marketers, advertisers, and publishers have long relied on third-party cookies for tracking, data collection, and ad personalization...
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Member Exclusive
Take that Burger King. Wendy’s has leapfrogged this mighty competitor in the burger wars. How did they do it? Was it Rick and Morty’s doing? And what’s with all their chatter... read more
After a cancelled holiday season in 2020, it comes as no surprise that expected retail spend for Q4 2021 is on the rise – with online spending set to capture a significant share... read more
Are you as a marketer driving brand awareness and ecommerce efforts separately? What if we told you that by combining both the efforts you could improve business results? In this... read more
Building a first-party data strategy should be top of mind for every marketer as we move into a privacy-first future. Data-rich sectors – those that deal directly with customers... read more
Member Exclusive
B2B marketers all agreed that they needed to shift more into the digital space. Yes, they were masters of targeting e-mails but in many ways, they were still in their infancy in... read more
We all know consumers have flocked to on-demand premium video content over the past year but what does that mean for inventory? This session will give practical tips for buying the... read more
