The Drum Awards for Marketing - Entry Deadline

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The end of the beginning – Competitors’ response to the revolution in digital commerce

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Churchill famously said “Now this is not the end. It is not even the beginning of the end. But it is, perhaps, the end of the beginning.” Digital commerce has upended consumer expectations, but most business models and customer experiences across sectors remain based on traditional structures, whether consciously or unconsciously. Frog will share insights into some of the most deep-rooted elements of the retail world and beyond, are how they are evolving to adapt.

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