Churchill famously said “Now this is not the end. It is not even the beginning of the end. But it is, perhaps, the end of the beginning.” Digital commerce has upended consumer expectations, but most business models and customer experiences across sectors remain based on traditional structures, whether consciously or unconsciously. Frog will share insights into some of the most deep-rooted elements of the retail world and beyond, are how they are evolving to adapt.
As gaming, virtual and social worlds become our reality, are we heading for a future in the metaverse and what place does marketing have in this? This session explores how the mechanics... read more
Take that Burger King. Wendy’s has leapfrogged this mighty competitor in the burger wars. How did they do it? Was it Rick and Morty’s doing? And what’s with all their chatter... read more
What comes after the end of third-party cookies?
Marketers, advertisers, and publishers have long relied on third-party cookies for tracking, data collection, and ad personalization...
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After a cancelled holiday season in 2020, it comes as no surprise that expected retail spend for Q4 2021 is on the rise – with online spending set to capture a significant share... read more
Experts will discuss the possible approaches to tracking, ad targeting and ad measurement in light of Apple’s recent iOS 14.5 privacy update and the imminent death of the third-party... read more
The industry is moving towards a default of being privacy-first after a slew of regulations around the world put consumers back in charge. But is privacy-first inherently good or... read more
We all know consumers have flocked to on-demand premium video content over the past year but what does that mean for inventory? This session will give practical tips for buying the... read more