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Media and Tech

Hear me out: the future of creative is sound

The magic of music, audio, and sound is that just one sense can evoke powerful emotions. Think of that song you fell in love to or that album you had on repeat the year you graduated. From sonic branding to the humble jingle, this panel will explore the new creative frontier of audio as technology brings its relevance to the fore.

If you are interested in the topics discussed in this session please feel free to email Jack at jack.preston@acast.com

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Imogen Watson

senior reporter, creative, The Drum

Dr. Rupy Aujla

founder, The Doctor's Kitchen

Jack Preston

director of Acast creative, UK+ & US, Acast
Media and Tech

The big travel and tourism transformation

Covid-19 has severely impacted travel and tourism, and countries are finding ways to make themselves top-of-mind as a destination for travelers with innovative uses of media and tech. From live-streaming taxi tours to incentivizing staycations, this session will uncover the creative ways travel and tourism brands keep the travel bug alive through their online experiences.

Check out the latest report from Braze 'Ready for Takeoff: 2021 Travel Industry Trends, Insights, and Strategies - Download here

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Justin Reid

director of destination marketing, Europe, Middle East & Africa, Tripadvisor

Matt McRoberts

SVP, global alliances, Braze

Gail Grimmett

chief experience officer, The Wheels Up

Cecelia Adjei

former global brand partnerships & campaigns manager, VisitEngland & VisitBritain

Kendra Clark

reporter, The Drum
Media and Tech

The rise of social selling

As social selling becomes an increasingly important channel, we are seeing the evolution of platforms such as 'Facebook Shops', Instagram 'Shoppable Posts' and Tik Tok 'Social Shopping Tools'. With the rise of new formats such as short video advertising and #challenges, this session will explore how today's creatives are adapting for tomorrow's opportunities.

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Liz Stone

co-founder, Ok Cool

Rachel Courts

director global connections, Dickies

Elise Ngobi

director of international growth, Dash Hudson

Jenni Baker

assistant editor - features, reports & research, The Drum
Media and Tech

How Home Depot is building consumer love with the help of data

Digital habits forged by the pandemic are now indelible. However, as the world opens up, we will discuss how Home Depot is successfully leveraging data to build and maintain relationships with its customers. We will discuss effective strategies for making customers valued, understood, and connected. The key takeaways will include actionable solutions for maintaining brand affinity as behaviors change, the landscape evolves and we begin the first chapter of marketing in the post-pandemic world.

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Ken Hein

US editor, The Drum

Shavonne M Clark

senior manager of marketing, The Home Depot
Creative Trends

Are influencers the new source of creativity?

As influencers come under increased scrutiny and regulation, brands are waking up to their potential beyond ambassadorship. From leveraging their networks to creating campaign content, influencers are now viewed as a fundamental component in the creative process. In this session, we will discuss the new dawn of influencer and how brands can work more effectively with them in the future.

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Jack Ibbetson

pr manager, EMEA, The North Face

Qaiser Bachani

global digital marketing and Europe consumer experience lead, Mondelēz International

Lynn Lester

managing director of events, The Drum

Katie Hunter

social and influencer lead, Karmarama

Lisa Targett

global head of sales, TRIBE
Creative Trends

Remote creativity: how agencies are collaborating on creative across the world

This session will explore the challenges faced by agencies when it comes to working up amazing creative - when we're not in a room together. Without a real world whiteboard, how are agencies prototyping the look, design and feel of a campaign and collaborating on solving a brief? From tech tools to culture changes, we'll hear from experts about how they're sorting the issue of remote collaboration, and making it work for them.

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Chris Sutcliffe

senior reporter, The Drum

Karl Velasco

creative director, Cult LDN + NYC

Jenny Stanley

managing director, Appetite Creative

Chris Goddard

VP creative, Jellyfish
Creative Trends

Exposing the BS of influencer marketing

When working with influencers, there are countless choices to make and hundreds of data points to look at that allow us to estimate the success of a piece of content. Historically, we’ve focused on engagement rates, click-through rates or general sentiment between the Influencer and audience.
By taking this approach, we’re reducing the value of influencers, by applying traditional marketing theory to a completely different medium. If instead we look at influencer marketing through a behavioural science lens, and dig into what really drives a credible, successful and valuable partnership between brand and influencer, beyond the metrics, we can identify what is really an authentic partnership.

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Chester Robinson

business development manager, Tailify
Creative Trends

That was B2B marketing? How the pandemic forced business marketers to pivot forever

Business-to-business marketing has become increasingly indistinguishable from consumer marketing. This trend, accelerated by the pandemic, is now becoming the status quo. The session will look at the overall shift in the mindset of the B2B marketers, how digital has become the new cornerstone of their marketing plans and what continued changes are in store.

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Ken Hein

US editor, The Drum

Anamika Gupta

director, head of customer marketing, Fujitsu America, Inc.

Sam Poulter

head of corporate branding, AP Moller - Maersk

Winnie Palmer

EMEA head of marketing, Seismic
Creative Trends

Cookieless content strategies ... The solution

The biggest shift in the digital marketing world is upon us. With the rulebook changing what does this mean for your data, marketing and content strategy?

In this 15 minute session, PinPoint Media's Amy Green will be talking to the experts, to explore why as cookies disappear, video is set to become vitally important when it comes to building engaged custom audiences on your social channels. Learn the tactics to ensure that you're ahead of the game in a cookie-less future!

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Amy Green

business development & partnership director, PinPoint Media

Jay Richard

co-founder, Imagen insights

Tim Jarvis

head of content strategy, PinPoint Media
Creative Trends

Travel marketing during a pandemic

With the Covid-19 pandemic still ongoing in many countries and borders still being closed, tourism has been impacted severely. As a small country in South East Asia that is not resource rich, Singapore cannot afford to shut its borders for a long time. This session will uncover how the Singapore Tourism Board is using creative and innovative ways to promote Singapore as a travel destination to remain top of mind once borders reopen.

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Shawn Lim

journalist, Asia Pacific, The Drum

Lynette Pang

assistant chief executive (marketing), Singapore Tourism Board
Creative Trends

How you can prevent the creative class of ‘21 becoming a lost generation

2020 was a tough year for many; not least the thousands of art students who missed out on their final year degree shows, normally a life-defining moment that sets them up for a bright future in the creative industries. That’s why, this year, The Drum has teamed up with Canon to give the Class of 2021 a second chance to get the recognition they deserve, demonstrating the power that marketing has to impact the communities around us.
Join The Drum and Canon at CT Fest 2021 to meet the ‘Class of 2021’; learn all about the idea and driving force behind the campaign, the virtual artwork exhibition, the prospects it hopes will give these students and how the creative community can get involved. At the same time, this session will take a glimpse into the future of print innovation in uplifting other digital channels, and explore the wider role that marketers can play in creating a more sustainable future for the next generation of creative talent.

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Gordon Young

founder and editor-in-chief, The Drum

Cathy Bittner

strategic business development manager, Canon Europe

Scarlett Montanaro

creative director, Revolt London

Sally Chan

senior teaching fellow in marketing, Leeds University Business School
Creative Trends

Brand vs performance - creative's cursed conversation

With more money pushing into digital and budgets being put under the microscope, more money is shifting into performance-driven avenues. In some cases, creative quality has perished and brands like Airbnb have shifted all spend back into brand activity, preferring longer-term ambitions. But does it need to be an either/or situation? Can brand and performance finally be reconciled and live happily ever after?

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Jenni Baker

assistant editor - features, reports & research, The Drum

Jason Trout

global chief digital officer & VP agency growth, Peach

Richard Oppy

vice president, global brands, Anheuser-Busch InBev
Creative Trends

Recalibrating the customer experience with innovation

According to McKinsey & Company, three quarters of consumers expect a 'now' service within five minutes of making contact online, and that’s if they haven't left the website within seconds of visiting. Increasingly, a brand’s success relies on its ability to effectively engage its target audiences through value-adding experiences — not only online, but across all key touchpoints.

In this session, we’ll unpack what brands need to do internally to create best-in-class experiences and meaningfully engage target audiences. We’ll spell out how to identify and operationalize best-fit opportunities for applying digital, how to optimize go-to-market strategies, how to apply innovation to improve the customer experience and drive engagement, and finally, how to capitalize on new revenue opportunities to fortify the bottom line.

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Kendra Clark

reporter, The Drum

Shir Ibgui

partnerships manager, Syte

Barry Fiske

SVP, experience and innovation, LiveArea

Jos Harrison

global head of brand experience & design, Reckitt
Process & Production

Fuelling or hindering our creativity?

Over the past year, the creative process has been forced to adapt to a new way of working - from collaboration tools to remote workshops. But has that fuelled or hindered our creativity? In this session we will explore the pros and cons of remote working and what's here to stay.

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Steve Brown

global marketing manager, Absolut Vodka

Lynn Lester

managing director of events, The Drum

Lauren Pleydell-Pearce

executive creative director, PWC

Sara Tate

chief executive officer, TBWA

Andy Wilson

director, media, Dropbox

John Scrivener

managing director, Abbeycomp IT Solutions
Process & Production

Code, computer, love: is the future of creative automated?

Creatives and designers are having to make more ads, for more platforms, in more versions than ever before. Scaling creative to audiences expectations is a hamster wheel of a task. So, is the future automated or does that take the love from the craft? What's the answer to the biggest conundrum for creative teams?

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Charlotte McEleny

publisher, APAC, The Drum

Jean Thomas

chief marketing officer, Pomelo Fashion

Raushida Vasaiwala

general manager, APAC, Celtra

Megan Yulga

head of marketing, Tigerhall
Process & Production

The art, science and brilliance of engaging video ad creative

According to a Nielsen study, creative is the driving force behind 47% of the sales lift attributed to advertising. In order to maximise the impact of creative, brands and agencies are in need of data-driven solutions to proactively evaluate the impact of creative and optimise campaigns for maximum impact and results.

The challenge many brands and agencies face is how to identify the most impactful parts of their video content and turn that into a 30, 20, or even 15 second video ad!

In this session you will hear from Unruly’s creative experts and learn how to test video content to identify the most emotionally engaging scenes and use that data to hone in on the imagery and messaging that generates positive responses towards your campaign goals.

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Rebecca Waring

VP insights & solutions, Unruly

Les Seifer

vice president, head of creative, Tremor International
Process & Production

Creative life after lockdown

The pandemic has upturned traditional ways of working and agency creatives and their wider teams have found themselves working remotely for the majority of the past 12 months. To understand how this new way of working has impacted creatives and to find out what lessons we can learn from the pandemic, we surveyed 100 creatives, in partnership with Adobe. In this panel we drill into the results of the survey, discussing how working remotely has affected the creative process, the sentiment around the return to the office and what lessons will inform the future of creativity. This panel is a must watch for creatives and any one leading a remote team.

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Jenni Baker

assistant editor - features, reports & research, The Drum

Jordan Mitchell

co-founder and chief culture officer, Good Culture

Gordon Young

founder and editor-in-chief, The Drum

Ellen Munro

creative director & associate partner, BrandOpus

Emily Fox

creative director, Lewis Moberly

Bart Van de Wiele

principal solutions consultant, Adobe
MEMBER EXCLUSIVE
Ideas and inspiration

Creativity in lockdown: Dentsu Tokyo

After over a year working amid the pandemic, the world's best creatives have learned a thing or two about making great work. We speak to creative directors in Tokyo, LA and London to discover what they've learned about working with strange constraints, and whether they'll take any pandemic-era creative lessons forward into the future.

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Sam Bradley

assistant editor, The Drum

Yasu Sasaki

head of digital & ECD, Dentsu Tokyo
Ideas and inspiration

Creativity can change the world

Creativity is the beating pulse of an effective strategy, and in this session, we are going to pinpoint some strokes of creative genius that isn't just engaging but is fundamentally changing lives.

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Richard Scholey

creative director, the chase

Richard Denney

executive creative director, St Luke's

Lynn Lester

managing director of events, The Drum

Louise Sloper

executive creative director / founder, Here.We.Go.
Ideas and inspiration

Open Mic: The age of content

In a recent study from the CMO Council, nine out of ten B2B buyers said online content has a significant effect on their purchasing decisions. That's a stark reminder of just how vital content strategy has become as part of our marketing mix.
But while so many B2B businesses worldwide are increasing spend and shifting efforts to produce great content, much of it sadly goes to waste. Content distribution is perhaps the most crucial component of any content marketing strategy, and it's also the one most marketers get wrong. How effective can your content marketing be if your audience doesn't know it exists?
We already know what a key topic this is for our readers. Ken Hein (US Editor, The Drum) and Tehmeena Latif (Head of Sales, EMEA, The Drum) will explore some of the more common pitfalls marketers encounter when building and creating their content. They will also cover some of the hottest content trends today and shine a light on a few best-in-class examples from around the industry.
As an experienced industry journalist, Ken will share his thoughts and tips on what you can do to improve results from your next big content marketing play. Plus, Tehmeena will be sharing some news about a game-changing content marketing innovation, which you won't want to miss.

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Ken Hein

US editor, The Drum

Tehmeena Latif

head of sales EMEA, The Drum
Ideas and inspiration

Fireside chat with Ford CMO Suzy Deering

Electric cars. A brand new rush of marketing spend and excitement. New partnerships with Reddit, MLB and even Jimmy Fallon. There’s a lot of new stuff going on at America’s oldest automaker. Join Ford CMO Suzy Deering and The Drum US Editor Kenneth Hein to hear about what’s new and what’s next.

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Ken Hein

US editor, The Drum

Suzy Deering

global chief marketing officer, Ford Motor Company
Ideas and inspiration

Inside Dove’s mission to build self-esteem through creativity

After it found that by the age of 13, 80% of girls distort the way they look online, back in April Dove released 'Reverse Selfie'. In a follow-up to its lauded 2006 film ‘Evolution’ the campaign tackled the detrimental effect that retouching apps and filters have on young girls' self-esteem. And it really struck a chord with concerned parents, who praised Dove for speaking up on this problem before it becomes endemic.
Off the back of the viral campaign, this session digs into Dove’s work on the frontline of the fight against unrealistic beauty standards which started in 2004 when it introduced the Dove Self Esteem Project and the part that creativity has played in getting its important message across.

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Imogen Watson

senior reporter, creative, The Drum

Alessandro Manfredi

executive vice president, DOVE at Unilever
Ideas and inspiration

Moving toward a sustainable future: The innovation and transformation of the food industry

Join S4Capital's founder Sir Martin Sorrell in conversation with LIVEKINDLY Collective CEO Kees Kruythoff in discussing how technology, creativity and production can come together to serve brands navigating digital transformation and sustainability, and inspire humans to consume more responsibly—particularly, but not limited to, the FMCG space.

The LIVEKINDLY Collective is leading a movement to build a sustainable future today, committed to inspiring change through delicious plant-based food. S4Capital maintains the firm belief that creativity and technology are powerful tools in transitioning towards a more sustainable society. Together, Sorrell and Kruythoff will uncover how purpose and creative execution align to build a better world.

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Kees Kruythoff

chairman and chief executive officer, LIVEKINDLY Collective

Sir Martin Sorrell

founder & executive chairman, S4 Capital plc
Ideas and inspiration

Creativity and community: insights from The Drum Awards for Design

Design is fundamentally creative - to make forward-thinking, innovative and practical work requires both inspiration and creative labour. Join some experienced judges of The Drum Awards for Design, including 2021's co-chairs, to learn about the impact of diversity on the design discussion and the rise of community-centric values. Plus, get behind-the-scenes insight into their favourite entries from this year's awards.

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Natasha Chetiyawardana

creative partner and co-founder, Bow & Arrow

Sophie Maxwell

futures director global, Pearlfisher

Forest Young

chief creative officer, Wolff Olins

John Mathers

chairperson, British Design Fund

Hiten Bhatt

head of design, RAPP

Gayatri Yadav

chief marketing officer India & SEA, Sequoia Capital
Ideas and inspiration

How to supercharge creative in gaming marketing

Are you happy with the customer experiences you’re making in media and marketing? Thanks to the explosion of consumer touchpoints, ecommerce and personalisation, it’s a struggle to create all the quality content and messaging you need as a gaming marketer.
Manual production can’t fill this content gap, teams need automation to successfully scale their capacity and output.
In this session, we will discuss the challenges for gaming marketers and how brands are using creative automation to solve this problem. We’ll look at how creative production workflows need to evolve so that brands can solve personalization at scale for paid and owned media channels.

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Charlotte McEleny

publisher, APAC, The Drum

Raushida Vasaiwala

general manager, APAC, Celtra

Carlos Alimurung

chief executive officer, ONE Esports

Allan Phang

regional head of marketing & PR, EVOS Esports

Guillaume Noe

VP marketing, Coda Payments

Fred Chery

digital marketing director - ecommerce, Razer Inc
Ideas and inspiration

Secret hacks to drive performance: Media quality, context and creative

The need for ads to perform has never been more acute, placing a greater emphasis on targeting the right person at the right time. But no matter how accurate the targeting, savvy consumers will switch off from brands based on bad creative, privacy factors, or if the ads are next to inappropriate content. This panel will look at why media quality, context and creativity are performance secret weapons in a marketers arsenal.

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Charlotte McEleny

publisher, APAC, The Drum

Steph King

business director, APAC, DoubleVerify

Kenneth Sim

digital marketing manager, Johnson & Johnson Thailand & LCM
Ideas and inspiration

The rise of hand-painted advertising

What hand-painted advertising does and why it works, including new techniques and materials. Out-of-home that also works for digital/socials.

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Ben Gardiner

creative solutions manager, Talon Outdoor

Emma Lang

creative solutions manager, Talon Outdoor

Lee Bofkin

chief executive officer, Global Street Art
MEMBER EXCLUSIVE
Ideas and inspiration

Creativity in lockdown: 72andSunny

After over a year working amid the pandemic, the world's best creatives have learned a thing or two about making great work. We speak to creative directors in Tokyo, LA and London to discover what they've learned about working with strange constraints, and whether they'll take any pandemic-era creative lessons forward into the future.

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Matt Murphy

co-chief creative officer & partner, 72andSunny

Sam Bradley

assistant editor, The Drum
Ideas and inspiration

Creativity in lockdown: AMVBBDO

After over a year working amid the pandemic, the world's best creatives have learned a thing or two about making great work. We speak to creative directors in Tokyo, LA and London to discover what they've learned about working with strange constraints, and whether they'll take any pandemic-era creative lessons forward into the future.

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Nadja Lossgott

executive creative director, AMV BBDO

Nick Hulley

executive creative director, AMV BBDO

Sam Bradley

assistant editor, The Drum
Ideas and inspiration

The future of video advertising: Think bigger… and smaller

Video advertising, in the broadest sense, is now a multi-channel medium all on its own. It runs from the traditional 30 second TV spot through addressable TV to online video and branded content. This creates opportunities for marketers to think bigger – about new ways of using the medium, about new combinations of channels both within and outside the world of video – but also to think smaller – about more precise targeting of audiences. This session will look at the possibilities of the new era of video, as well as the challenges marketers face in realising its potential.

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Jenni Baker

assistant editor - features, reports & research, The Drum

Dean Weaving

head of display, video & social, Deliveroo

Simon Betts

UK & global client director, RTL AdConnect
Ideas and inspiration

Meet your marketing hero: Inspiring the next generation of marketers

The marketing industry boasts an abundance of talent - ranging from those early on in their careers to those more established figure-heads that we can look up to for knowledge and best practice to inspire us through our own work to help drive this great industry forward. Everyone has a hero - be it in the areas of sport, music or fashion - but what about the marketing heroes that inspire us to want to make the world a better place? In this not-to-miss three-part video interview series, in partnership with The Trade Desk, we’re giving three brand marketers from the Marketing Innovation Lab (MIL) community an opportunity to interview their marketing hero, with free rein to discuss the topics that make the hero a hero. Watch the first episode here.

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Xavier White

CSR & innovation marketing manager, Verizon

Jerry Daykin

EMEA senior media director, GSK

Andrea Frankl Sanz

pr & communications manager, The Trade Desk
Ideas and inspiration

How do brands go beyond sports sponsorship?

For those fans who love sports, the experience of broadcast sport is severely compromised as sports coverage on television relies heavily on visuals, while radio commentary is often too slow to give fans a true sense of the live-action. How do sports organisations make sports more accessible and inclusive for these fans using creative means?

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Lynn Lester

managing director of events, The Drum

Kate Dale

campaign lead, This Girl Can, & branded campaigns, Sport England

Shahnaz Mahmud

journalist, Freelancer

Ned Wills

managing director, Laureus

Takehiko Nakamura

president and chief executive officer, Blue United Corporation
Ideas and inspiration

Creative marketers series: SK-II on launching a film studio

This year P&G-owned beauty brand SK-II launched its own film studio, taking charge of its purpose-led content strategy. The Drum speaks to senior brand director SK-II Global, Yoegin Chan and senior brand communications director, SK-II, Shuqi Fu about this move, and gets an inside track into its major Olympics sponsorship campaign.

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Yoegin Chang

senior brand director, SK-II GLOBAL

Charlotte McEleny

publisher, APAC, The Drum

Shuqi Fu

senior brand communications director, Asia Middle East Africa, SK-II GLOBAL
Ideas and inspiration

Beyond the rainbow: Activating for Pride with purpose

In celebration of Pride, brands have been activating fun and creative campaigns to show support. However, many businesses have been under scrutiny of 'rainbow washing' and purely badging the occasion.
How can brands get involved in such a momentous occasion and show support, whilst ensuring their actions are authentic and purposeful?

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Lynn Lester

managing director of events, The Drum

Celine Craipeau

senior brand planning director, Jellyfish

Adam Spawton-Rice

global content marketing manager, Deliveroo

Steph Morrow

head of strategy, VIRTUE, Western Europe at VICE Media

Tamara Littleton

chief executive officer and founder, The Social Element
Ideas and inspiration

Collaboration: How to solve today's problems

Over the past year, we have been forced to innovate in how we work together, giving us freedom to connect with others anywhere in the world.The Drum and Shutterstock joined forces to put the power of collaboration to the test, bringing together some of the brightest creative minds around the world, to work on a purposeful campaign for United World Schools (UWS). The team used Shutterstock’s end-to-end creative solution provider, Shutterstock Studios, to enable global collaboration and bring the campaign to life.

The '180 Challenge' is a campaign that raises awareness and funds for UWS to provide education to children in the most deprived areas of the world. Join us in this session to hear how it all came together and how the creatives took advantage of remote working to connect, ideate and get the campaign up and running.

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Lynn Lester

managing director of events, The Drum

Aiden Darné

VP, head of global production, Shutterstock Studios, Shutterstock

Alicia Grimes-Gibson

marketing director, Dolce Gabbana & Designer Fragrances, Shiseido Group UK

Jhona Gibson

creative director, TBWA Perú

Olu Davis

director ad sales, partnerships, Vevo
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