After it found that by the age of 13, 80% of girls distort the way they look online, back in April Dove released 'Reverse Selfie'. In a follow-up to its lauded 2006 film ‘Evolution’ the campaign tackled the detrimental effect that retouching apps and filters have on young girls' self-esteem. And it really struck a chord with concerned parents, who praised Dove for speaking up on this problem before it becomes endemic.
Off the back of the viral campaign, this session digs into Dove’s work on the frontline of the fight against unrealistic beauty standards which started in 2004 when it introduced the Dove Self Esteem Project and the part that creativity has played in getting its important message across.
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