The need for ads to perform has never been more acute, placing a greater emphasis on targeting the right person at the right time. But no matter how accurate the targeting, savvy consumers will switch off from brands based on bad creative, privacy factors, or if the ads are next to inappropriate content. This panel will look at why media quality, context and creativity are performance secret weapons in a marketers arsenal.
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In partnership with RTL AdConnect
In partnership with Celtra
In partnership with The Trade Desk
In partnership with Unruly