The Drum Awards Festival - Official Deadline

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Ideas and inspiration

Secret hacks to drive performance: Media quality, context and creative

The need for ads to perform has never been more acute, placing a greater emphasis on targeting the right person at the right time. But no matter how accurate the targeting, savvy consumers will switch off from brands based on bad creative, privacy factors, or if the ads are next to inappropriate content. This panel will look at why media quality, context and creativity are performance secret weapons... Read more


Charlotte McEleny

publisher, APAC, The Drum

Steph King

business director, APAC, DoubleVerify

Kenneth Sim

digital marketing manager, Johnson & Johnson Thailand & LCM


Media and Tech

Harness new platforms and innovations, delivering multichannel experiences to effectively connect with your audience.

Creative Trends

Get ahead of tomorrow's consumer habits, and explore the latest trends in music, design and customer experience shaping today's most successful campaigns.

Process & Production

Streamline the creative process and discover fresh approaches to collaboration. Learn how agencies and brands around the world are redefining what's possible.

Ideas and inspiration

Hear from top-ranked companies and people, and get inspired by the world-leading agencies and brands behind this year's most awarded work.

Creativity. It's the secret sauce that makes the most memorable and effective campaigns. The ingredient that makes great marketing, maximizes media and energizes experiences. This event is not just for creative leaders but for those on the frontline, the next generation of creative talent, and the teams in media and tech that together will shape the big ideas and best campaigns of the future.