Ideas and inspiration

Fireside chat with Ford CMO Suzy Deering

Electric cars. A brand new rush of marketing spend and excitement. New partnerships with Reddit, MLB and even Jimmy Fallon. There’s a lot of new stuff going on at America’s oldest automaker. Join Ford CMO Suzy Deering and The Drum US Editor Kenneth Hein to hear about what’s new and what’s next.


Ken Hein

US editor, The Drum

Suzy Deering

global chief marketing officer, Ford Motor Company


Media and Tech

Harness new platforms and innovations, delivering multichannel experiences to effectively connect with your audience.

Creative Trends

Get ahead of tomorrow's consumer habits, and explore the latest trends in music, design and customer experience shaping today's most successful campaigns.

Process & Production

Streamline the creative process and discover fresh approaches to collaboration. Learn how agencies and brands around the world are redefining what's possible.

Ideas and inspiration

Hear from top-ranked companies and people, and get inspired by the world-leading agencies and brands behind this year's most awarded work.

Creativity. It's the secret sauce that makes the most memorable and effective campaigns. The ingredient that makes great marketing, maximizes media and energizes experiences. This event is not just for creative leaders but for those on the frontline, the next generation of creative talent, and the teams in media and tech that together will shape the big ideas and best campaigns of the future.