Video advertising, in the broadest sense, is now a multi-channel medium all on its own. It runs from the traditional 30 second TV spot through addressable TV to online video and branded content. This creates opportunities for marketers to think bigger – about new ways of using the medium, about new combinations of channels both within and outside the world of video – but also to think smaller – about more precise targeting of audiences. This session will look at the possibilities of the new era of video, as well as the challenges marketers face in realising its potential.
In partnership with Seismic
In partnership with Canon
In partnership with Celtra
In partnership with DoubleVerify
In partnership with The Trade Desk
In partnership with Unruly