Business-to-business marketing has become increasingly indistinguishable from consumer marketing. This trend, accelerated by the pandemic, is now becoming the status quo. The session will look at the overall shift in the mindset of the B2B marketers, how digital has become the new cornerstone of their marketing plans and what continued changes are in store.
In partnership with Canon
In partnership with RTL AdConnect
In partnership with Celtra
In partnership with DoubleVerify
In partnership with The Trade Desk
In partnership with Unruly