According to a Nielsen study, creative is the driving force behind 47% of the sales lift attributed to advertising. In order to maximise the impact of creative, brands and agencies are in need of data-driven solutions to proactively evaluate the impact of creative and optimise campaigns for maximum impact and results.
The challenge many brands and agencies face is how to identify the most impactful parts of their video content and turn that into a 30, 20, or even 15 second video ad!
In this session you will hear from Unruly’s creative experts and learn how to test video content to identify the most emotionally engaging scenes and use that data to hone in on the imagery and messaging that generates positive responses towards your campaign goals.
In partnership with Seismic
In partnership with Canon
In partnership with RTL AdConnect
In partnership with Celtra
In partnership with DoubleVerify
In partnership with The Trade Desk