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Creative Trends

Exposing the BS of influencer marketing

In partnership with Tailify

When working with influencers, there are countless choices to make and hundreds of data points to look at that allow us to estimate the success of a piece of content. Historically, we’ve focused on engagement rates, click-through rates or general sentiment between the Influencer and audience.
By taking this approach, we’re reducing the value of influencers, by applying traditional marketing theory to a completely different medium. If instead we look at influencer marketing through a behavioural science lens, and dig into what really drives a credible, successful and valuable partnership between brand and influencer, beyond the metrics, we can identify what is really an authentic partnership.

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