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Ideas and inspiration

Open Mic: The age of content

In a recent study from the CMO Council, nine out of ten B2B buyers said online content has a significant effect on their purchasing decisions. That's a stark reminder of just how vital content strategy has become as part of our marketing mix.
But while so many B2B businesses worldwide are increasing spend and shifting efforts to produce great content, much of it sadly goes to waste. Content distribution is perhaps the most crucial component of any content marketing strategy, and it's also the one most marketers get wrong. How effective can your content marketing be if your audience doesn't know it exists?
We already know what a key topic this is for our readers. Ken Hein (US Editor, The Drum) and Tehmeena Latif (Head of Sales, EMEA, The Drum) will explore some of the more common pitfalls marketers encounter when building and creating their content. They will also cover some of the hottest content trends today and shine a light on a few best-in-class examples from around the industry.
As an experienced industry journalist, Ken will share his thoughts and tips on what you can do to improve results from your next big content marketing play. Plus, Tehmeena will be sharing some news about a game-changing content marketing innovation, which you won't want to miss.

To watch this session please click the register button below

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