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According to the latest industry reports, digital advertising budgets continue to increase, with programmatic once again benefitting from greater investment.
But as spend increases, so do expectations. Advertisers are increasingly embracing hybrid operational models to manage programmatic media buying.
They seek greater transparency, more control of their data, processes and at the end, a better ROI. How can the industry adjust to these demands?
Member Exclusive
What is the key to a successful working relationship? In this optimistic and very frank session, a senior marketer and a satisfied client share the secrets of their working methods... read more
Member Exclusive
What does a great client partnership look like in tough times? In this exclusive session you can peek behind the curtain as a senior marketer and a satisfied client share the secrets... read more
Member Exclusive
Whether you are pitching (or refusing to pitch), workshopping or negotiating with procurement, this session will arm you with the knowledge to secure accounts. New business has shifted... read more
We will hear first-hand, how some of Europe’s leading privately-owned marketing services companies have successfully built and realised value for their businesses.
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Pricing is one of the key determinants of profitable growth. Get it right and your agency will thrive. Get it wrong and you’ll be bogged down with unprofitable work, which has... read more
The agency/marketer environment and our jobs are changing at an unprecedented rate. It’s generally understood that the rate of change will only increase driven in part by the ‘great... read more
In this session, we will explore how businesses can further ramp up their creative offering through new ideas, innovation and talent recruitment.
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Three pillars of growth for 2021: What to measure as you grow
In challenging times, it’s more important than ever to have accurate financial
information at your fingertips....
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