According to the latest industry reports, digital advertising budgets continue to increase, with programmatic once again benefitting from greater investment.
But as spend increases, so do expectations. Advertisers are increasingly embracing hybrid operational models to manage programmatic media buying.
They seek greater transparency, more control of their data, processes and at the end, a better ROI. How can the industry adjust to these demands?
Only now are offices beginning to reopen to some degree, but many agency workers continue to work remotely putting a strain on business productivity and meaning that managers are... read more
Sign up for The Drum Awards for Agency Business Virtual Ceremony.
Due to the current situation, we can’t host our usual awards night, so instead, you are invited to join our... read more
Acclaimed designer and founder of Red or Dead and Hemingway Design will talk to The Drum about his career, his creative process and inspirations and how he sees the modern creative... read more
It is the time to restart, rebuild, reset. But can an industry built on flogging stuff ever be ethical, especially at a time when the pandemic has upended our world? This panel will... read more
In this session, we will explore how businesses can further ramp up their creative offering through new ideas, innovation and talent recruitment.read more
What does it take to be a record-holder? Marketers from Guinness World Records and Rubik’s discuss how agencies can use record attempts to create impactful campaigns which meet client... read more
In a constantly changing industry climate, the 4A's keeps a close pulse on how agencies are shifting to use more progressive working models. As part of this session, 4A’s CEO... read more
Join Sue Unerman and Kathryn Jacob in a chat with Sonoo Singh, to talk about their new book ‘Belonging’.
The authors of the eponymous book - ‘Belonging: The key to transforming... read more