In a constantly changing industry climate, the 4A's keeps a close pulse on how agencies are shifting to use more progressive working models. As part of this session, 4A’s... read more

If you want to know where growth happens in 2021, then this fast-paced session is you. eMarketer principal analyst Debra Aho Williamson presents a wealth of data and makes sense... read more

If you want your agency to still be here in five or ten years, it’s essential that you have a profitable and sustainable business model. What many agencies don’t realise is that... read more

Pricing is one of the key determinants of profitable growth. Get it right and your agency will thrive. Get it wrong and you’ll be bogged down with unprofitable work, which has... read more

In this session, we hear from four Black ad professionals who started in different decades about what advertising life was like when they were starting out and how the industry has... read more

What does a great client partnership look like in tough times? In this exclusive session, you can peek behind the curtain as a senior marketer and a satisfied client share the secrets... read more

What is the key to a successful working relationship? In this optimistic and very frank session, a senior marketer and a satisfied client share the secrets of their working methods... read more

Advertising in the age of Covid-19 is no mean feat. This session is packed with bold predictions, fresh ideas and punchy solutions to keep your agency growing. Agency CEOs open up... read more