What does a great client partnership look like in tough times? In this exclusive session you can peek behind the curtain as a senior marketer and a satisfied client share the secrets of their success. Get honest tips for building stronger relationships with your clients amid this year’s many challenges.
Join Edward Bell, general manager of brand, insights and marketing at Cathay Pacific, and Craig Mapleston, regional director, APAC at VCCP, for a frank discussion on:
- Remaining positive and professional in the face of major global disruption
- Building a lasting partnership on shared belief, empathy and determination
- Mistakes to avoid making as the industry evolves
Whether you are pitching or refusing to pitch, workshopping or negotiating with procurement – this session is a must. Hear from clients about what inspires them to say yes, and... read more
In a constantly changing industry climate, the 4A's keeps a close pulse on how agencies are shifting to use more progressive working models. As part of this session, 4A’s... read more
If you want your agency to still be here in five or ten years, it’s essential that you have a profitable and sustainable business model. What many agencies don’t realise is that... read more
In this session, we hear from four Black ad professionals who started in different decades about what advertising life was like when they were starting out and how the industry has... read more
If you want to know where growth happens in 2021, then this fast-paced session is you. eMarketer principal analyst Debra Aho Williamson presents a wealth of data and makes sense... read more
Advertising in the age of Covid-19 is no mean feat. This session is packed with bold predictions, fresh ideas and punchy solutions to keep your agency growing. Agency CEOs open up... read more
Time to get out of the hub bubble of Singapore.
In this session, we will chat with leading agencies from Southeast Asia’s growth markets to find out where they are doing... read more
With the advent of Zoom fatigue and increased screen time as many of us work from home due to Covid-19, Arianna Huffington, founder of Thrive Global, The Huffington Post and author... read more