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An essential and in-depth lesson in agency leadership from one of the world’s most admired agencies. Neil Christie, director of growth markets at Wieden and Kennedy, explains how to leverage agency independence to woo clients, the ingredients required to grow business during the pandemic, and how to maintain team standards and morale at a time when life forces so much compromise on us all.
- Learn about life at W+K in 2020, the relatable challenges and way they have overcome
- Hear Neil’s tips for supporting your team, your client, and helping your business thrive
- The traits of successful leadership: integrity, humility, empathy, decisiveness, and more
- Get inspired and optimistic: what opportunities will come out of this crisis!
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What does a great client partnership look like in tough times? In this exclusive session, you can peek behind the curtain as a senior marketer and a satisfied client share the secrets... read more
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Whether you are pitching (or refusing to pitch), workshopping or negotiating with procurement, this session will arm you with the knowledge to secure accounts. New business has shifted... read more
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If you want to know where growth happens in 2021, then this fast-paced session is you. eMarketer principal analyst Debra Aho Williamson presents a wealth of data and makes sense... read more
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In-housing or right-housing? A hybrid way of working or an agency of record? Get all the information you need to pick a creative setup that works for you.
This panel of in-house,...
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What is the key to a successful working relationship? In this optimistic and very frank session, a senior marketer and a satisfied client share the secrets of their working methods... read more
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Learn how external and in-house agencies can bring out the best in each other. A recent WFA study found 57% of major multinationals had built in-house teams for creative services,... read more
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Whether you are pitching or refusing to pitch, workshopping or negotiating with procurement – this session is a must. Hear from clients about what inspires them to say yes, and... read more
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In this talk, creative entrepreneur Will Travis shares some of the principles of his Elevation Barn business, focused on finding clarity, as well as sharing his thoughts on how this... read more
