What does it take to be a record-holder? Marketers from Guinness World Records and Rubik’s discuss how agencies can use record attempts to create impactful campaigns which meet client objectives, whilst generating compelling sharable content.
In the battle to stand out from the competition and to delight audiences, record-breaking efforts are a worthy tool. Neil Foster, Vice President of Guinness World Records Consultancy and Hayley Woodward, Head of Global Marketing for Rubik’s Brand discuss how Guinness World Records is working with agencies to help them to create stand-out record breaking campaigns, which can deliver extraordinary results and positioning for clients. The pair will discuss tactics, their favourite executions and offer practical solutions for agencies looking to make a splash.
What would make a career consultant move over to lead one of the biggest creative agencies? Aren’t the big bad consultancies coming to get the agencies? Hear from Ogilvy’s new... read more
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Advertising in the age of Covid-19 is no mean feat. This session is packed with bold predictions, fresh ideas and punchy solutions to keep your agency growing. Agency CEOs open up... read more
In this session, we will explore how businesses can further ramp up their creative offering through new ideas, innovation and talent recruitment.
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Businessman and farmer, Wilfred Emmanuel-Jones talks to The Drum about how brands and marketers can do a better job of engaging a more diverse consumer-base and of how he is building... read more
Procurement teams can be difficult for many agencies to navigate, which is why this is a not-to-miss session. Hear from experts about how agencies have much to gain by working with... read more
The agency/marketer environment and our jobs are changing at an unprecedented rate. It’s generally understood that the rate of change will only increase driven in part by the ‘great... read more
Pricing is one of the key determinants of profitable growth. Get it right and your agency will thrive. Get it wrong and you’ll be bogged down with unprofitable work, which has... read more
If you want your agency to still be here in five or ten years, it’s essential that you have a profitable and sustainable business model. What many agencies don’t realise is that... read more
