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What does it take to be a record-holder? Marketers from Guinness World Records and Rubik’s discuss how agencies can use record attempts to create impactful campaigns which meet client objectives, whilst generating compelling sharable content.
In the battle to stand out from the competition and to delight audiences, record-breaking efforts are a worthy tool. Neil Foster, Vice President of Guinness World Records Consultancy and Hayley Woodward, Head of Global Marketing for Rubik’s Brand discuss how Guinness World Records is working with agencies to help them to create stand-out record breaking campaigns, which can deliver extraordinary results and positioning for clients. The pair will discuss tactics, their favourite executions and offer practical solutions for agencies looking to make a splash.
In this session, we will explore how businesses can further ramp up their creative offering through new ideas, innovation and talent recruitment.
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With the world in flux, agencies are trying to figure out what the clients of the future will look like and where work will come from. During this session, The Economist’s head... read more
In this session, we hear from four Black ad professionals who started in different decades about what advertising life was like when they were starting out and how the industry has... read more
If you want your agency to still be here in five or ten years, it’s essential that you have a profitable and sustainable business model. What many agencies don’t realise is that... read more
We will hear first-hand, how some of Europe’s leading privately-owned marketing services companies have successfully built and realised value for their businesses.
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Sign up for The Drum Awards for Agency Business Virtual Ceremony.
Due to the current situation, we can’t host our usual awards night, so instead, you are invited to join...
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Member Exclusive
If you want to know where growth happens in 2021, then this fast-paced session is you. eMarketer principal analyst Debra Aho Williamson presents a wealth of data and makes sense... read more
In a constantly changing industry climate, the 4A's keeps a close pulse on how agencies are shifting to use more progressive working models. As part of this session, 4A’s CEO Marla... read more
