Event has finished for the day. All content will be on demand from tomorrow.
What does it take to be a record-holder? Marketers from Guinness World Records and Rubik’s discuss how agencies can use record attempts to create impactful campaigns which meet client objectives, whilst generating compelling sharable content.
In the battle to stand out from the competition and to delight audiences, record-breaking efforts are a worthy tool. Neil Foster, Vice President of Guinness World Records Consultancy and Hayley Woodward, Head of Global Marketing for Rubik’s Brand discuss how Guinness World Records is working with agencies to help them to create stand-out record breaking campaigns, which can deliver extraordinary results and positioning for clients. The pair will discuss tactics, their favourite executions and offer practical solutions for agencies looking to make a splash.
What does it take to be a record-holder? Marketers from Guinness World Records and Rubik’s discuss how agencies can use record attempts to create impactful campaigns which meet... read more
A discussion among the main players around the acquisition of The BeHeard Partnership, how it came about and took place during lockdown - and what the plans are for it moving fo... read more
Learn how external and in-house agencies can bring out the best in each other. A recent WFA study found 57% of major multinationals had built in-house teams for creative services,... read more
If you want your agency to still be here in five or ten years, it’s essential that you have a profitable and sustainable business model. What many agencies don’t realise is that... read more
What would make a career consultant move over to lead one of the biggest creative agencies? Aren’t the big bad consultancies coming to get the agencies? Hear from Ogilvy’s new... read more
According to the latest industry reports, digital advertising budgets continue to increase, with programmatic once again benefitting from greater investment.
But as spend increases,... read more
Independent agency CEOs from across APAC will share the challenges they face and the successes they are experiencing when competing with networks and consultancies.read more
In a constantly changing industry climate, the 4A's keeps a close pulse on how agencies are shifting to use more progressive working models. As part of this session, 4A’s... read more