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The changing face of new business - North America

Whether you are pitching or refusing to pitch, workshopping or negotiating with procurement – this session is a must. Hear from clients about what inspires them to say yes, and dig into the different ways agencies are building a pipeline, qualifying opportunities, winning work and then pricing it.

Join No Fixed Address, MediaLink, and major US brands Jack in the Box and Sheetz Inc as they tackle the new biz challenge from all angles:
- Tips on what never to do when you’re pitching a client
- Tips for brands to get the most out of the pitch process or agency partnership
- Are you tracking and analysing metrics the right metrics?
- Being accountable, embracing ambiguity, and being strategic about your needs

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