Whether you are pitching or refusing to pitch, workshopping or negotiating with procurement – this session is a must. Hear from clients about what inspires them to say yes, and dig into the different ways agencies are building a pipeline, qualifying opportunities, winning work and then pricing it.
Join No Fixed Address, MediaLink, and major US brands Jack in the Box and Sheetz Inc as they tackle the new biz challenge from all angles:
- Tips on what never to do when you’re pitching a client
- Tips for brands to get the most out of the pitch process or agency partnership
- Are you tracking and analysing metrics the right metrics?
- Being accountable, embracing ambiguity, and being strategic about your needs
Whether you are pitching (or refusing to pitch), workshopping or negotiating with procurement, this session will arm you with the knowledge to secure accounts. New business has shifted... read more
What is the key to a successful working relationship? In this optimistic and very frank session, a senior marketer and a satisfied client share the secrets of their working methods... read more
What does a great client partnership look like in tough times? In this exclusive session you can peek behind the curtain as a senior marketer and a satisfied client share the secrets... read more
If you want to know where growth happens in 2021, then this fast-paced session is you. eMarketer principal analyst Debra Aho Williamson presents a wealth of data and makes sense... read more
An essential and in-depth lesson in agency leadership from one of the world’s most admired agencies. Neil Christie, director of growth markets at Wieden and Kennedy, explains how... read more
Advertising in the age of Covid-19 is no mean feat. This session is packed with bold predictions, fresh ideas and punchy solutions to keep your agency growing. Agency CEOs open up... read more
Whether you are pitching or refusing to pitch, workshopping or negotiating with procurement – this session is a must. Hear from clients about what inspires them to say yes, and... read more
Learn how external and in-house agencies can bring out the best in each other. A recent WFA study found 57% of major multinationals had built in-house teams for creative services,... read more