back to thedrum.com
Member Exclusive
What is the key to a successful working relationship? In this optimistic and very frank session, a senior marketer and a satisfied client share the secrets of their working methods and offer tangible takeaways for your agency.
Hear Steve Axe, group chief marketing officer at Birdseye owner Nomad Foods, and Jessica Tamsedge, McCann London managing director, share the lessons they've learned during the pandemic:
- Making sense of the new innovations and using them to your advantage
- “Sometimes you don’t need a brief, you need to ask questions.”
- No-nonsense insights about the unexpected challenges, and silver linings, of this year
Member Exclusive
In this talk, creative entrepreneur Will Travis shares some of the principles of his Elevation Barn business, focused on finding clarity, as well as sharing his thoughts on how this... read more
With agencies being all about their people - how are their cultures being affected in lockdown and how are agency leaders working hard to retain what makes them unique through remote... read more
Pricing is one of the key determinants of profitable growth. Get it right and your agency will thrive. Get it wrong and you’ll be bogged down with unprofitable work, which has... read more
According to the latest industry reports, digital advertising budgets continue to increase, with programmatic once again benefitting from greater investment.
But as spend increases,...
read more
With the advent of Zoom fatigue and increased screen time as many of us work from home due to Covid-19, Arianna Huffington, founder of Thrive Global, The Huffington Post and author... read more
The agency/marketer environment and our jobs are changing at an unprecedented rate. It’s generally understood that the rate of change will only increase driven in part by the ‘great... read more
Businessman and farmer, Wilfred Emmanuel-Jones talks to The Drum about how brands and marketers can do a better job of engaging a more diverse consumer-base and of how he is building... read more
Join Sue Unerman and Kathryn Jacob in a chat with Sonoo Singh, to talk about their new book ‘Belonging’.
The authors of the eponymous book - ‘Belonging: The key to transforming...
read more
