In this session, we hear from four Black ad professionals who started in different decades about what advertising life was like when they were starting out and how the industry has – or hasn’t – changed in the years since. Valerie Graves, the former chief creative officer of Leo Burnett’s Vigilante, the UniWorld Group and Motown Records, takes us back to the 80s. Derek Walker, today the founder of Brown and Browner Advertising, puts us in his shoes as a copywriter in the 1990s. Shameka M Brown, co-founder and executive coach at The Only One There, walks us through her formative years at FCB in the 2000s. And our moderator, ace copywriter and 600 & Rising founder Bennett D Bennett, brings us into the 2010s. Together they contrast their lived experiences and explore the outlook for Black advertising professionals in the 2020s.
In this talk, creative entrepreneur Will Travis shares some of the principles of his Elevation Barn business, focused on finding clarity, as well as sharing his thoughts on how this... read more
Businessman and farmer, Wilfred Emmanuel-Jones talks to The Drum about how brands and marketers can do a better job of engaging a more diverse consumer-base and of how he is building... read more
What does a great client partnership look like in tough times? In this exclusive session you can peek behind the curtain as a senior marketer and a satisfied client share the secrets... read more
What does it take to be a record-holder? Marketers from Guinness World Records and Rubik’s discuss how agencies can use record attempts to create impactful campaigns which meet... read more
In a constantly changing industry climate, the 4A's keeps a close pulse on how agencies are shifting to use more progressive working models. As part of this session, 4A’s... read more
The agency/marketer environment and our jobs are changing at an unprecedented rate. It’s generally understood that the rate of change will only increase driven in part by the ‘great... read more
Join Sue Unerman and Kathryn Jacob in a chat with Sonoo Singh, to talk about their new book ‘Belonging’.
The authors of the eponymous book - ‘Belonging: The key to transforming...
read more
Three pillars of growth for 2021: What to measure as you grow
In challenging times, it’s more important than ever to have accurate financial
information at your fingertips....
read more