In this session, we hear from four Black ad professionals who started in different decades about what advertising life was like when they were starting out and how the industry has – or hasn’t – changed in the years since. Valerie Graves, the former chief creative officer of Leo Burnett’s Vigilante, the UniWorld Group and Motown Records, takes us back to the 80s. Derek Walker, today the founder of Brown and Browner Advertising, puts us in his shoes as a copywriter in the 1990s. Shameka M Brown, co-founder and executive coach at The Only One There, walks us through her formative years at FCB in the 2000s. And our moderator, ace copywriter and 600 & Rising founder Bennett D Bennett, brings us into the 2010s. Together they contrast their lived experiences and explore the outlook for Black advertising professionals in the 2020s.
Hunger for data isn't slowing, but the real value for brands is having partners that can translate that data into actionable insights. This is where agencies can create valuable... read more
In this session, we will explore how businesses can further ramp up their creative offering through new ideas, innovation and talent recruitment.
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What would make a career consultant move over to lead one of the biggest creative agencies? Aren’t the big bad consultancies coming to get the agencies? Hear from Ogilvy’s new... read more
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Learn how external and in-house agencies can bring out the best in each other. A recent WFA study found 57% of major multinationals had built in-house teams for creative services,... read more
With the world in flux, agencies are trying to figure out what the clients of the future will look like and where work will come from. During this session, The Economist’s head... read more
A discussion among the main players around the acquisition of The BeHeard Partnership, how it came about and took place during lockdown - and what the plans are for it moving fo... read more
It is the time to restart, rebuild, reset. But can an industry built on flogging stuff ever be ethical, especially at a time when the pandemic has upended our world? This panel will... read more
