Problem Solved
In this session, we hear from four Black ad professionals who started in different decades about what advertising life was like when they were starting out and how the industry has – or hasn’t – changed in the years since. Valerie Graves, the former chief creative officer of Leo Burnett’s Vigilante, the UniWorld Group and Motown Records, takes us back to the 80s. Derek Walker, today the founder of Brown and Browner Advertising, puts us in his shoes as a copywriter in the 1990s. Shameka M Brown, co-founder and executive coach at The Only One There, walks us through her formative years at FCB in the 2000s. And our moderator, ace copywriter and 600 & Rising founder Bennett D Bennett, brings us into the 2010s. Together they contrast their lived experiences and explore the outlook for Black advertising professionals in the 2020s.
Hunger for data isn't slowing, but the real value for brands is having partners that can translate that data into actionable insights. This is where agencies can create valuable... read more
We will hear first-hand, how some of Europe’s leading privately-owned marketing services companies have successfully built and realised value for their businesses.
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In this session, we will explore how businesses can further ramp up their creative offering through new ideas, innovation and talent recruitment.
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Sign up for The Drum Awards for Agency Business Virtual Ceremony.
Due to the current situation, we can’t host our usual awards night, so instead, you are invited to join...
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In a recent study from the CMO Council, nine out of ten B2B buyers said online content has a significant effect on their purchasing decisions. That’s a stark reminder of just how... read more
What does it take to be a record-holder? Marketers from Guinness World Records and Rubik’s discuss how agencies can use record attempts to create impactful campaigns which meet... read more
With agencies being all about their people - how are their cultures being affected in lockdown and how are agency leaders working hard to retain what makes them unique through remote... read more
