With the world in flux, agencies are trying to figure out what the clients of the future will look like and where work will come from. During this session, The Economist’s head of marketing communications, client solutions, Becky McKinlay offers insights on what the booming business sectors are and will be in the near future for agencies to consider looking towards in their new business efforts.
Learn how external and in-house agencies can bring out the best in each other. A recent WFA study found 57% of major multinationals had built in-house teams for creative services,... read more
What is the key to a successful working relationship? In this optimistic and very frank session, a senior marketer and a satisfied client share the secrets of their working methods... read more
What would make a career consultant move over to lead one of the biggest creative agencies? Aren’t the big bad consultancies coming to get the agencies? Hear from Ogilvy’s new... read more
Whether you are pitching (or refusing to pitch), workshopping or negotiating with procurement, this session will arm you with the knowledge to secure accounts. New business has shifted... read more
With agencies being all about their people - how are their cultures being affected in lockdown and how are agency leaders working hard to retain what makes them unique through remote... read more
Hunger for data isn't slowing, but the real value for brands is having partners that can translate that data into actionable insights. This is where agencies can create valuable... read more
Procurement teams can be difficult for many agencies to navigate, which is why this is a not-to-miss session. Hear from experts about how agencies have much to gain by working with... read more
In a recent study from the CMO Council, nine out of ten B2B buyers said online content has a significant effect on their purchasing decisions. That’s a stark reminder of just how... read more