Learn how external and in-house agencies can bring out the best in each other. A recent WFA study found 57% of major multinationals had built in-house teams for creative services, and a further 17% were considering it.
Whether you’re part of that in-house team, an external agency partner, or a business leader shaping your in-house strategy, this discussion between Arla Foods, Shell and The Observatory International holds useful insights for you.
- Reducing friction and increasing transparency between partners
- What do brands need from agencies? Is it execution, conception, or something else?
- Tips for building trusted relationships and getting the best work, skills and people
- Adapting to the new normal, and looking for the silver lining
What does a great client partnership look like in tough times? In this exclusive session, you can peek behind the curtain as a senior marketer and a satisfied client share the secrets... read more
Whether you are pitching (or refusing to pitch), workshopping or negotiating with procurement, this session will arm you with the knowledge to secure accounts. New business has shifted... read more
In-housing or right-housing? A hybrid way of working or an agency of record? Get all the information you need to pick a creative setup that works for you.
This panel of in-house,... read more
What is the key to a successful working relationship? In this optimistic and very frank session, a senior marketer and a satisfied client share the secrets of their working methods... read more
If you want to know where growth happens in 2021, then this fast-paced session is you. eMarketer principal analyst Debra Aho Williamson presents a wealth of data and makes sense... read more
In this talk, creative entrepreneur Will Travis shares some of the principles of his Elevation Barn business, focused on finding clarity, as well as sharing his thoughts on how this... read more
Whether you are pitching or refusing to pitch, workshopping or negotiating with procurement – this session is a must. Hear from clients about what inspires them to say yes, and... read more
Advertising in the age of Covid-19 is no mean feat. This session is packed with bold predictions, fresh ideas and punchy solutions to keep your agency growing. Agency CEOs open up... read more