Hunger for data isn't slowing, but the real value for brands is having partners that can translate that data into actionable insights. This is where agencies can create valuable IP, gain a competitive edge, win new business, and delight clients. In this panel, experts will share stories of how they've used insights to grow business at their agencies, as well as practical tips for you to replicate.
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What does a great client partnership look like in tough times? In this exclusive session you can peek behind the curtain as a senior marketer and a satisfied client share the secrets... read more
We will hear first-hand, how some of Europe’s leading privately-owned marketing services companies have successfully built and realised value for their businesses.
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Three pillars of growth for 2021: What to measure as you grow
In challenging times, it’s more important than ever to have accurate financial
information at your fingertips....
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In a recent study from the CMO Council, nine out of ten B2B buyers said online content has a significant effect on their purchasing decisions. That’s a stark reminder of just how... read more
In a constantly changing industry climate, the 4A's keeps a close pulse on how agencies are shifting to use more progressive working models. As part of this session, 4A’s... read more
Join Sue Unerman and Kathryn Jacob in a chat with Sonoo Singh, to talk about their new book ‘Belonging’.
The authors of the eponymous book - ‘Belonging: The key to transforming...
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What would make a career consultant move over to lead one of the biggest creative agencies? Aren’t the big bad consultancies coming to get the agencies? Hear from Ogilvy’s new... read more
