If you want your agency to still be here in five or ten years, it’s essential that you have a profitable and sustainable business model. What many agencies don’t realise is that the key to this lies in some clever planning. In the first part of a three-part series, Peter Czapp will show you how to significantly increase the profit you make, including how to:
- Work out what your profit sweet spot is
- Reposition your agency to ensure that every project is highly profitable
- Build a profit culture so that your whole team is engaged in increasing profitability
Pricing is one of the key determinants of profitable growth. Get it right and your agency will thrive. Get it wrong and you’ll be bogged down with unprofitable work, which has... read more
What does it take to be a record-holder? Marketers from Guinness World Records and Rubik’s discuss how agencies can use record attempts to create impactful campaigns which meet... read more
Acclaimed designer and founder of Red or Dead and Hemingway Design will talk to The Drum about his career, his creative process and inspirations and how he sees the modern creative... read more
In this session, we hear from four Black ad professionals who started in different decades about what advertising life was like when they were starting out and how the industry has... read more
It is the time to restart, rebuild, reset. But can an industry built on flogging stuff ever be ethical, especially at a time when the pandemic has upended our world? This panel will... read more
In this session, we will explore how businesses can further ramp up their creative offering through new ideas, innovation and talent recruitment.
read more
Businessman and farmer, Wilfred Emmanuel-Jones talks to The Drum about how brands and marketers can do a better job of engaging a more diverse consumer-base and of how he is building... read more
In a constantly changing industry climate, the 4A's keeps a close pulse on how agencies are shifting to use more progressive working models. As part of this session, 4A’s... read more
