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If you want your agency to still be here in five or ten years, it’s essential that you have a profitable and sustainable business model. What many agencies don’t realise is that the key to this lies in some clever planning. In the first part of a three-part series, Peter Czapp will show you how to significantly increase the profit you make, including how to:
- Work out what your profit sweet spot is
- Reposition your agency to ensure that every project is highly profitable
- Build a profit culture so that your whole team is engaged in increasing profitability
We will hear first-hand, how some of Europe’s leading privately-owned marketing services companies have successfully built and realised value for their businesses.read more
What does it take to be a record-holder? Marketers from Guinness World Records and Rubik’s discuss how agencies can use record attempts to create impactful campaigns which meet... read more
In a recent study from the CMO Council, nine out of ten B2B buyers said online content has a significant effect on their purchasing decisions. That’s a stark reminder of just how... read more
In-housing or right-housing? A hybrid way of working or an agency of record? Get all the information you need to pick a creative setup that works for you.
This panel of in-house,... read more
With agencies being all about their people - how are their cultures being affected in lockdown and how are agency leaders working hard to retain what makes them unique through remote... read more
According to the latest industry reports, digital advertising budgets continue to increase, with programmatic once again benefitting from greater investment.
But as spend increases,... read more
With the world in flux, agencies are trying to figure out what the clients of the future will look like and where work will come from. During this session, The Economist’s head... read more
Three pillars of growth for 2021: What to measure as you grow
In challenging times, it’s more important than ever to have accurate financial
information at your fingertips.... read more