back to thedrum.com
If you want your agency to still be here in five or ten years, it’s essential that you have a profitable and sustainable business model. What many agencies don’t realise is that the key to this lies in some clever planning. In the first part of a three-part series, Peter Czapp will show you how to significantly increase the profit you make, including how to:
- Work out what your profit sweet spot is
- Reposition your agency to ensure that every project is highly profitable
- Build a profit culture so that your whole team is engaged in increasing profitability
Independent agency CEOs from across APAC will share the challenges they face and the successes they are experiencing when competing with networks and consultancies.
read more
Three pillars of growth for 2021: What to measure as you grow
In challenging times, it’s more important than ever to have accurate financial
information at your fingertips....
read more
A discussion among the main players around the acquisition of The BeHeard Partnership, how it came about and took place during lockdown - and what the plans are for it moving fo... read more
Member Exclusive
If you want to know where growth happens in 2021, then this fast-paced session is you. eMarketer principal analyst Debra Aho Williamson presents a wealth of data and makes sense... read more
Pricing is one of the key determinants of profitable growth. Get it right and your agency will thrive. Get it wrong and you’ll be bogged down with unprofitable work, which has... read more
Member Exclusive
Learn how external and in-house agencies can bring out the best in each other. A recent WFA study found 57% of major multinationals had built in-house teams for creative services,... read more
In a recent study from the CMO Council, nine out of ten B2B buyers said online content has a significant effect on their purchasing decisions. That’s a stark reminder of just how... read more
Member Exclusive
Whether you are pitching (or refusing to pitch), workshopping or negotiating with procurement, this session will arm you with the knowledge to secure accounts. New business has shifted... read more
