Three pillars of growth for 2021: Positioning yourself for profit

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If you want your agency to still be here in five or ten years, it’s essential that you have a profitable and sustainable business model. What many agencies don’t realise is that the key to this lies in some clever planning. In the first part of a three-part series, Peter Czapp will show you how to significantly increase the profit you make, including how to:

- Work out what your profit sweet spot is
- Reposition your agency to ensure that every project is highly profitable
- Build a profit culture so that your whole team is engaged in increasing profitability

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