Member Exclusive

In the lockdown - US: an inside look at the brand/agency relationship

What does a great client partnership look like in tough times? In this exclusive session, you can peek behind the curtain as a senior marketer and a satisfied client share the secrets of their success. Get honest tips for building stronger relationships with your clients amid this year’s many challenges.

Get into the specifics of past challenges and success with Ari Weiss, chief creative officer at DDB Worldwide, and Michelle St Jacques, chief marketing officer at Molson Coors, and find out more:

- Difficulty can be stimulating, but it’s also exhausting. How do you find balance?
- Why brands and agencies should embrace who they really are
- Being a perfectionist vs having perfect timing
- On tone, timing and authenticity: “If we’re not a little worried, we’re probably not doing our jobs.”

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