In-housing or right-housing? A hybrid way of working or an agency of record? Get all the information you need to pick a creative setup that works for you.
This panel of in-house, agency-side and brand professionals will help you make sense of the migration towards in-housing; what it means for traditional ad agencies; and how the industry can effectively collaborate to build the solutions that work for clients.
- Gain a deeper understanding of the in-housing trend to make it work for you
- Get the right management structure and company culture to succeed
- What opportunities lie ahead in 2021 for talent, tech, and advertisers?
If you are weighing your in-housing options, then don’t miss out on these expert perspectives.
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Join Sue Unerman and Kathryn Jacob in a chat with Sonoo Singh, to talk about their new book ‘Belonging’.
The authors of the eponymous book - ‘Belonging: The key to transforming... read more
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In a constantly changing industry climate, the 4A's keeps a close pulse on how agencies are shifting to use more progressive working models. As part of this session, 4A’s... read more
In this talk, creative entrepreneur Will Travis shares some of the principles of his Elevation Barn business, focused on finding clarity, as well as sharing his thoughts on how this... read more
In this session, we hear from four Black ad professionals who started in different decades about what advertising life was like when they were starting out and how the industry has... read more
An essential and in-depth lesson in agency leadership from one of the world’s most admired agencies. Neil Christie, director of growth markets at Wieden and Kennedy, explains how... read more