In-housing or right-housing? A hybrid way of working or an agency of record? Get all the information you need to pick a creative setup that works for you.
This panel of in-house, agency-side and brand professionals will help you make sense of the migration towards in-housing; what it means for traditional ad agencies; and how the industry can effectively collaborate to build the solutions that work for clients.
- Gain a deeper understanding of the in-housing trend to make it work for you
- Get the right management structure and company culture to succeed
- What opportunities lie ahead in 2021 for talent, tech, and advertisers?
If you are weighing your in-housing options, then don’t miss out on these expert perspectives.
We will hear first-hand, how some of Europe’s leading privately-owned marketing services companies have successfully built and realised value for their businesses.read more
Pricing is one of the key determinants of profitable growth. Get it right and your agency will thrive. Get it wrong and you’ll be bogged down with unprofitable work, which has... read more
A discussion among the main players around the acquisition of The BeHeard Partnership, how it came about and took place during lockdown - and what the plans are for it moving fo... read more
What does a great client partnership look like in tough times? In this exclusive session, you can peek behind the curtain as a senior marketer and a satisfied client share the secrets... read more
According to the latest industry reports, digital advertising budgets continue to increase, with programmatic once again benefitting from greater investment.
But as spend increases,... read more
Whether you are pitching or refusing to pitch, workshopping or negotiating with procurement – this session is a must. Hear from clients about what inspires them to say yes, and... read more
Sign up for The Drum Awards for Agency Business Virtual Ceremony.
Due to the current situation, we can’t host our usual awards night, so instead, you are invited to join... read more