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The agency/marketer environment and our jobs are changing at an unprecedented rate. It’s generally understood that the rate of change will only increase driven in part by the ‘great digital acceleration’ prompted by the pandemic. Developing the framework to continuously learn new skills is, as a result, an absolute necessity as well as a huge opportunity. At this session, Stein IAS leaders Sue Guerrero and Derek Stewart and Hiscox global CMO Russ Findlay will discuss their approaches to continuous learning – and also how a shared commitment to learning must now be integral to the agency/brand relationship. Sue and Derek will also discuss Stein IAS’ Learn for Your Life initiative, one of the most important changes ever to the way this global agency works.
In a recent study from the CMO Council, nine out of ten B2B buyers said online content has a significant effect on their purchasing decisions. That’s a stark reminder of just how... read more
Member Exclusive
An essential and in-depth lesson in agency leadership from one of the world’s most admired agencies. Neil Christie, director of growth markets at Wieden and Kennedy, explains how... read more
Sign up for The Drum Awards for Agency Business Virtual Ceremony.
Due to the current situation, we can’t host our usual awards night, so instead, you are invited to join...
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Only now are offices beginning to reopen to some degree, but many agency workers continue to work remotely putting a strain on business productivity and meaning that managers are... read more
Procurement teams can be difficult for many agencies to navigate, which is why this is a not-to-miss session. Hear from experts about how agencies have much to gain by working with... read more
Three pillars of growth for 2021: What to measure as you grow
In challenging times, it’s more important than ever to have accurate financial
information at your fingertips....
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With agencies being all about their people - how are their cultures being affected in lockdown and how are agency leaders working hard to retain what makes them unique through remote... read more
Independent agency CEOs from across APAC will share the challenges they face and the successes they are experiencing when competing with networks and consultancies.
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