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Why is content important and how can we help?

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In a recent study from the CMO Council, nine out of ten B2B buyers said online content has a significant effect on their purchasing decisions. That’s a stark reminder of just how vital content strategy has become as part of our marketing mix. We already know what a key topic this is for our readers.

In this podcast Ken Hein (US Editor, The Drum) and Tehmeena Latif (Head of Sales, The Drum) explore some of the key content trends and great content examples that we’ve noticed in the industry recently Ken will share his thoughts and tips on what you can do to improve results from your next big content marketing play.

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