Event has finished for the day. All content will be on demand from tomorrow.
In a recent study from the CMO Council, nine out of ten B2B buyers said online content has a significant effect on their purchasing decisions. That’s a stark reminder of just how vital content strategy has become as part of our marketing mix. We already know what a key topic this is for our readers.
In this podcast Ken Hein (US Editor, The Drum) and Tehmeena Latif (Head of Sales, The Drum) explore some of the key content trends and great content examples that we’ve noticed in the industry recently Ken will share his thoughts and tips on what you can do to improve results from your next big content marketing play.
If you want to know where growth happens in 2021, then this fast-paced session is you. eMarketer principal analyst Debra Aho Williamson presents a wealth of data and makes sense... read more
If you want your agency to still be here in five or ten years, it’s essential that you have a profitable and sustainable business model. What many agencies don’t realise is that... read more
It is the time to restart, rebuild, reset. But can an industry built on flogging stuff ever be ethical, especially at a time when the pandemic has upended our world? This panel will... read more
What does it take to be a record-holder? Marketers from Guinness World Records and Rubik’s discuss how agencies can use record attempts to create impactful campaigns which meet... read more
Whether you are pitching or refusing to pitch, workshopping or negotiating with procurement – this session is a must. Hear from clients about what inspires them to say yes, and... read more
Advertising in the age of Covid-19 is no mean feat. This session is packed with bold predictions, fresh ideas and punchy solutions to keep your agency growing. Agency CEOs open up... read more
Acclaimed designer and founder of Red or Dead and Hemingway Design will talk to The Drum about his career, his creative process and inspirations and how he sees the modern creative... read more
Learn how external and in-house agencies can bring out the best in each other. A recent WFA study found 57% of major multinationals had built in-house teams for creative services,... read more