In a recent study from the CMO Council, nine out of ten B2B buyers said online content has a significant effect on their purchasing decisions. That’s a stark reminder of just how vital content strategy has become as part of our marketing mix. We already know what a key topic this is for our readers.
In this podcast Ken Hein (US Editor, The Drum) and Tehmeena Latif (Head of Sales, The Drum) explore some of the key content trends and great content examples that we’ve noticed in the industry recently Ken will share his thoughts and tips on what you can do to improve results from your next big content marketing play.
Join Sue Unerman and Kathryn Jacob in a chat with Sonoo Singh, to talk about their new book ‘Belonging’.
The authors of the eponymous book - ‘Belonging: The key to transforming...
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Sign up for The Drum Awards for Agency Business Virtual Ceremony.
Due to the current situation, we can’t host our usual awards night, so instead, you are invited to join...
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Pricing is one of the key determinants of profitable growth. Get it right and your agency will thrive. Get it wrong and you’ll be bogged down with unprofitable work, which has... read more
Member Exclusive
Advertising in the age of Covid-19 is no mean feat. This session is packed with bold predictions, fresh ideas and punchy solutions to keep your agency growing. Agency CEOs open up... read more
Member Exclusive
What is the key to a successful working relationship? In this optimistic and very frank session, a senior marketer and a satisfied client share the secrets of their working methods... read more
Member Exclusive
Learn how external and in-house agencies can bring out the best in each other. A recent WFA study found 57% of major multinationals had built in-house teams for creative services,... read more
In a constantly changing industry climate, the 4A's keeps a close pulse on how agencies are shifting to use more progressive working models. As part of this session, 4A’s... read more
Only now are offices beginning to reopen to some degree, but many agency workers continue to work remotely putting a strain on business productivity and meaning that managers are... read more
