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In a recent study from the CMO Council, nine out of ten B2B buyers said online content has a significant effect on their purchasing decisions. That’s a stark reminder of just how vital content strategy has become as part of our marketing mix. We already know what a key topic this is for our readers.
In this podcast Ken Hein (US Editor, The Drum) and Tehmeena Latif (Head of Sales, The Drum) explore some of the key content trends and great content examples that we’ve noticed in the industry recently Ken will share his thoughts and tips on what you can do to improve results from your next big content marketing play.
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What does it take to be a record-holder? Marketers from Guinness World Records and Rubik’s discuss how agencies can use record attempts to create impactful campaigns which meet... read more
What would make a career consultant move over to lead one of the biggest creative agencies? Aren’t the big bad consultancies coming to get the agencies? Hear from Ogilvy’s new... read more
The agency/marketer environment and our jobs are changing at an unprecedented rate. It’s generally understood that the rate of change will only increase driven in part by the ‘great... read more
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Whether you are pitching (or refusing to pitch), workshopping or negotiating with procurement, this session will arm you with the knowledge to secure accounts. New business has shifted... read more
If you want your agency to still be here in five or ten years, it’s essential that you have a profitable and sustainable business model. What many agencies don’t realise is that... read more
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In-housing or right-housing? A hybrid way of working or an agency of record? Get all the information you need to pick a creative setup that works for you.
This panel of in-house,...
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In this session, we will explore how businesses can further ramp up their creative offering through new ideas, innovation and talent recruitment.
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