Look. It’s not a new debate, but it is one that is not going away. In the last decade alone, and through the real boom of the internet, the print industry has been hit. Hard. Mergers, investment, take-overs, undercutting, raised service...

Tom Foulkes lists all the reasons that free pitches are the worst possible answer for client and agency but sees a chink of light with the advent of the Recommended Agency Register

The ability to persuade visitors to commit to an online purchase relies on many factors on your website - but often the subtle qualities of good usability are overlooked. In the article Stephen Hunter spells out what these qualities are

Richard Hayes, marketing director spells out the central truth at the heart of Warburtons: "People really care about the quality of the bread they eat. It is at the heart of their home and they are buying and eating the stuff everyday.They don't...

Over the years the aims and objectives have become more definite and the types of people involved – like the creative industries themselves – have grown and changed. People and companies from various disciplines are now involved &ndash...

Dame Margaret Barbour sums up the Barbour secret: “History and heritage are at the very heart of the brand. We have our original catalogues from 1908 (when the first one was launched) and they are a constant source of material and inspiration to...

Centres like Northumbria University have national standing as beacons of excellence in design education, says David Godber. That should really be international. Northumbria's alumni include none other than Apple's Jonathan (Jony) Ive, arguably...

Andy is blunt with his advice: "Your objectives in the social media space should be no different to any other bottom line business objective, and more often than not, you'll find that they augment everything else you're doing. Just getting...

The goodies start with strategies for managing your online reputation. But Graham Freeeman has lot more in his carefully-thought-out portfolio

"Yes, social media is vast, yes it is global - but if your message isn't then a) why should you care b) why should they care. Never forget, great messages can spread very quickly as can bad. For more cautionary advice from Rachel Emson, read on . . .

Twice I took the DVD from the shelf to the counter where one of the staff would then have to run back upstairs only to return five minutes later to tell me that they were “sorry, but we don’t have that DVD”. I tried my best to...

There are a whole lot of people who valiantly start a blog , religiously add to it every day - yet nobody comes visiting, says Martin Jordan. . In evitably, they throw in the towel when they realise they're presenting to an empty theatre. But...