5 March 2010 - 1:53pm | posted by | 0 comments

Doing social media ? First ask yourself why

Andy Wood of Freestyle Interactive shares a few of the key reoccurring themes that have come their way while working with clients on social media campaigns.

Doing social media ? First ask yourself whyDoing social media ? First ask yourself why

Andy is blunt with his advice: "Your objectives in the social media space should be no different to any other bottom line business objective, and more often than not, you'll find that they augment everything else you're doing. Just getting involved for the sake of getting involved will lead to disappointment." And there's more where that came from!

To continue reading Subscribe Now

Want to read this article?

Try The Drum online subscription FREE for one month.

Don't miss out... Get your Marketing news by email

Latest Projects from the Profile Hub

Agency51 Design & Development - Women Make Waves

22/07/2014
Challenge. Women Make Waves is a new online blog network...

Swoon Editions

22/07/2014
The Client Swoon Editions is an online furniture brand that...

Asda Store Proposition Intranet

17/07/2014
The Client Asda is Britain’s second largest supermarket...

Timberland Apparel merchandising

15/07/2014
Six large installations in Milan for footwear and apparel....

Hudson Fuggle: Case study

15/07/2014
We spoke to Sue Higgins Finance Director at creative agency...