Andy is blunt with his advice: "Your objectives in the social media space should be no different to any other bottom line business objective, and more often than not, you'll find that they augment everything else you're doing. Just getting involved for the sake of getting involved will lead to disappointment." And there's more where that came from!
Debbie Harvey @Debbie_FPCG
You know you've got it bad when you are away on holiday but you can't help wondering if todays edition of @TheDrum has landed!