Andy is blunt with his advice: "Your objectives in the social media space should be no different to any other bottom line business objective, and more often than not, you'll find that they augment everything else you're doing. Just getting involved for the sake of getting involved will lead to disappointment." And there's more where that came from!
Paul Ray @Paul_Ray
When your @Campaignmag hasn't come for 2 weeks, and @CreativeReview turns up wet, it's nice to get this in @TheDrum