1 April 2010 - 2:23pm | posted by | 0 comments

The reason people get really emotional about bread

As Warburtons repositions its brand and expands into the snacks market, some home truths from the marketing director

The reason  people get really emotional about breadThe reason people get really emotional about bread

Richard Hayes, marketing director spells out the central truth at the heart of Warburtons: "People really care about the quality of the bread they eat. It is at the heart of their home and they are buying and eating the stuff everyday.They don't want to give their family second best. So, the emotional resonance of bakery products is enormous."

To continue reading Subscribe Now

Want to read this article?

Try The Drum online subscription FREE for one month.

Don't miss out... Get your Advertising news by email

See all specialist newsletters

31 related companies from Profile Hub, The Drum's modern marketing directory:

Latest Projects from the Profile Hub

East Coast – I Love Trains

22/09/2014
From 11-17 August East Coast Main Line are celebrating the...

Naming, Identity & Interior Design

22/09/2014
The Challenge To help two business partners with differing...

AVCA - The heart of African VC and PE

19/09/2014
The African Private Equity and Venture Capital Association...

BWP gets colourful with K3

18/09/2014
K3 approached BWP Group to help them design and build a...

dlc - Responsive website

17/09/2014
dlc is the UK’s leading, independent debt recovery firm,...