1 April 2010 - 2:23pm | posted by | 0 comments

The reason people get really emotional about bread

As Warburtons repositions its brand and expands into the snacks market, some home truths from the marketing director

The reason  people get really emotional about breadThe reason people get really emotional about bread

Richard Hayes, marketing director spells out the central truth at the heart of Warburtons: "People really care about the quality of the bread they eat. It is at the heart of their home and they are buying and eating the stuff everyday.They don't want to give their family second best. So, the emotional resonance of bakery products is enormous."

To continue reading Subscribe Now

Want to read this article?

Try The Drum online subscription FREE for one month.

Don't miss out... Get your Digital news by email

Directory Latest