Richard Hayes, marketing director spells out the central truth at the heart of Warburtons: "People really care about the quality of the bread they eat. It is at the heart of their home and they are buying and eating the stuff everyday.They don't want to give their family second best. So, the emotional resonance of bakery products is enormous."
Paul Ray @Paul_Ray
When your @Campaignmag hasn't come for 2 weeks, and @CreativeReview turns up wet, it's nice to get this in @TheDrum