5 March 2010 - 4:15pm | posted by | 0 comments

How the Barbour brand conquered the world from South Shields

Design icon Barbour has had its headquarters in the North East for the past 100 years. Worn by the royal family and pop icons alike, the brand is in safe hands under Dame Margaret Barbour. Christine Holland reports.

How the Barbour brand conquered the world from South ShieldsHow the Barbour brand conquered the world from South Shields

Dame Margaret Barbour sums up the Barbour secret: “History and heritage are at the very heart of the brand. We have our original catalogues from 1908 (when the first one was launched) and they are a constant source of material and inspiration to our design team. It is important that as we develop and evolve the brand we remain true to our founding principles of quality, fitness for purpose and durability.”

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