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The definitive guide to advertising’s most creative brands, agencies and people

The World Creative Rankings is our annual study of the brands, agencies and people behind the world’s very best creative work. At The Drum, we think that marketing can change the world, and the world’s most creative campaigns regularly prove that to be true.

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FEATURED CAMPAIGN

Homework, Music and Tidy-Up

Chupa Chups
Cheil Worldwide Hong Kong
Ranked #23

The very best of the global advertising industry

Included in the report

  • Rankings of 200 of the most creative brands
  • Insights from top brands like Burger King and The New York Times
  • Rankings of 200 of the most creative agencies
  • Thoughts on creative strategy and culture from global agency leaders
  • Rankings of 200 of the world’s top creative talent
  • Tips and advice from some of the world’s best creatives
  • Trends analysis and features
  • Snapshots of key campaign
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Our research looks at the most awarded work, companies and people from a broad and diverse range of global creative awards, not just the usual suspects. Included are awards like the Clios, D&AD, Dubai Lynx, Epica, The Loeries and of course Cannes Lions amongst many others.

The collective wisdom of the judging panels from all of these awards means that the companies and people included in the World Creative Rankings can be seen as the very best of the global advertising industry.

So if you are one of the brands, agencies or people featured, congratulations. If you are hoping to inject some creativity into your next campaign, climb the creative rankings or even spot your next hire this is a great place to start.

Featured campaign

Insta Stories

The New York Public Library
Mother New York
Ranked #21

Creativity will remain an essential tool to help solve some of the biggest challenges facing us now and in the future. Much of the most globally awarded work focuses on topics like diversity, inclusion and society.

Creatives have to be out there, they have to know every aspect of the business
Fred Levron, Worldwide Creative Partner, FCB

Most
creative
brands

See the full list

Burger King

The New York Times

Nike

Most
awarded
worldwide
agencies

See the full list

McCann New York

Droga5 New York

Dentsu Inc. Tokyo

Featured campaigns

A recognition like this is a real indication that our work is consistently landing in culture and making a difference. We will need that creative bravery, and that work ethic, more now than we ever have.
Sean Bryan & Tom Murphy
Co-Chief Creative Officers, McCann NY

Summary Report

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Full Report

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