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Creative Serviceplan World Creative Rankings

World Creative Rankings 2024: Serviceplan leads list of world’s best art directors


By The Drum Team, Editorial

March 7, 2024 | 4 min read

Kai West Schlosser and Rohil Borole at the Bavaria-based agency group share the top spot in The Drum’s 2024 rankings of the world’s most-awarded art directors.

A pair of hands on top of the Dot Pad

The Dot Pad from Serviceplan Group

This week, we are sharing the People lists from the World Creative Rankings 2024, celebrating the creatives responsible for last year’s most-awarded campaigns.

Already, we have looked at the CCO listings, which were topped by VML’s Debbi Vandeven; we have found out that DDB Chicago’s Colin Selikow is the best executive creative officer in the industry; and we have turned our attention to creative directors, and discovered that FCB New York’s Alexandre Abrantes won the most gongs in 2023.

Today, it is the industry’s best art directors whom we are shining a light on, with Kai West Schlosser and Rohil Borole of Serviceplan Group joint-first in our rankings. The pair are credited on four different projects that feature in our list of the top 200 most-awarded campaigns of 2023, including ‘Dot Pad,’ its smart tactile graphics display for visually impaired people. Serviceplan also takes the title of the best creative shop in EMEA for the second year running.

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There are four art directors sharing the third-place spot this year, all of whom are credited on ‘Cheat Cookies,’ the project between Oreo and Xbox that invited customers to create combinations with real Oreo cookies and which was the second-most-awarded campaign of 2023. They are Marcelo Seguti, Cara Shikura, and Ian Guimaraes of Saatchi & Saatchi, as well as Eduardo Macedo, who was at Saatchi & Saatchi until October and who is now EU senior art director for Coca-Cola StudioX.

The World Creative Rankings are compiled by exhaustively analyzing the performance of thousands of pieces of creative work across 22 major industry awards programs, including The Drum Awards.

That data is then used to determine the people rankings – the CCOs, ECDs, creative directors, art directors and copywriters responsible for the most creatively awarded work in 2023. Their companies are then ranked, with these rankings including the best agencies, networks and holding companies, which are then split by country and region. The advertisers that fund the world’s most awarded work are also ranked, while the sectors that offer the richest return in creative gongs, whether that be Food & Drink, Automotive, Retail or Charity, are also evaluated.

Head over to our dedicated World Creative Rankings hub to see the full list of most-awarded art directors, plus all of our other tables and breakdowns, as well as full details of the methodology that goes into the production of the rankings.

Creative Serviceplan World Creative Rankings

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