EMEA Creative Serviceplan

World Creative Rankings 2024: explore the best agencies in EMEA


By The Drum Team, Editorial

February 28, 2024 | 3 min read

The definitive guide to advertising’s most creative companies, campaigns and people turns its attention to agencies in Europe, the Middle East and Africa.

A pair of hands on top of the Dot Pad

The Dot Pad

For the second year running, German agency Serviceplan takes the title of the best creative shop in EMEA, according to an exacting study carried out by The Drum’s research team, with four pieces of its work featuring in the top 100 of the world’s most-awarded campaigns list, including its smart tactile graphics display for visually impaired people, the Dot Pad.

The Bavarian agency beat out competition from Ogilvy London, which climbed from fourth last year in the EMEA rankings to second this year, propelled by its lauded ‘Cost of Beauty’ ads for Dove, while Publicis Conseil Paris rounds out the top three this year, having climbed from a 20th place finish last year.

The World Creative Rankings are compiled by exhaustively analyzing the performance of thousands of pieces of creative work across 22 major industry awards programs throughout the previous calendar year.

That data is then used to determine the people rankings – the CCOs, ECDs, creative directors, art directors and copywriters responsible for the most creatively awarded work in 2023. Their companies are then ranked, with these rankings including the best agencies, networks and holding companies, which are then split by country and region. The advertisers who fund the world’s most awarded work are also ranked, while the sectors that offer the richest return in creative gongs, whether that be Food & Drink, Automotive, Retail or Charity, are also evaluated.

Head over to our dedicated World Creative Rankings hub to see the full list of most-awarded agencies in EMEA, plus all of our other tables and breakdowns, as well as full details of the methodology that goes into the production of the rankings.

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