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TV Talks

A dive into the TV ad sector's challenges and innovative solutions.

S2 : E8 TV streaming trends in 2022 unwrapped

Media editor John McCarthy and TV journalist Hannah Bowler recap the past 12-months of streaming news and boy it was a big one. 2022 was the year Netflix got ads, Warner Bros and Discovery merged, and cinema was dealt a huge blow by changing streaming habits.

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23 Nov, 2022

E8. TV streaming trends in 2022 unwrapped

Media editor John McCarthy and TV journalist Hannah Bowler recap the past 12-months of streaming news and boy it was a big one. 2022 was the year Netflix got ads, Warner Bros and Discovery merged, and cinema was dealt a huge blow by changing streaming habits.

Listen

40 mins

16 Nov, 2022

E7. From GamesMaster to Pimp My Ride, how brands can make good TV

Advertiser funded content is a tough nut to crack you need three perfectly aligned partners from brands, to producer to publisher. Channel 4, Vice and eBay share their best practices.

Listen

42 mins

9 Nov, 2022

E6. Why Love Island is a match made in heaven for sponsors

Love Island is hailed as the crème de la crème of TV sponsorship opportunity. We catch up with 2022's Love Island sponsors to find out why its the gift that keeps on giving.

Listen

51 mins

2 Nov, 2022

E5. Can attribution prove TV’s effectiveness? Channel 4 thinks so

Channel 4 has teamed up with measurement firm ViewersLogic to track how viewers behave after being exposed to a TV campaign. They think it can plug a gap in the market missed by other models...

Listen

27 mins

12 Oct, 2022

E4. One year later Sky reveals lessons from streaming TV Glass launch

When Sky launched its game-changing streaming TV Glass one year ago it had hoped its biggest-ever product marketing campaign would win the hearts and minds of TV lovers and set new expectations in the Pay TV space. The Drum caught up with Sunny Bhurji, Marketing Director at Sky to understand how the advertising efforts evolved as the organisation came to understand the product and the new category it was creating.

Listen

28 mins

5 Oct, 2022

E3. Can smart TV's answer audiences' discoverability woes? Samsung Ads thinks so

An explosion in ad-funded streamers is driving viewers to “decision paralysis”. Minai Bui, Samsung Ads’s director of product marketing thinks ad formats could help audiences discover content.

Listen

27 mins

2 more episodes +

28 Sep, 2022

E2. Roku's director and international ad marketing and insights Laura Chaibi talks measurement

Digital-first brands making their first foray into TV have lofty expectations about measurement. Laura Chaibi unpacks what need to be done to bring TV up to date with online

Listen

28 mins

21 Sep, 2022

E1. Lego Masters shares the building blocks of branded entertainment

Brick-making competition series Lego Masters is the gold standard of branded entertainment. We chat to Lucas Green, global head of content operations at international distributor Banijay to explain his learnings in branded content.

Listen

32 mins

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People are listening to...

E15. From Google to social: The evolution of search journeys

Search is changing: shifting away from the well-established go-to-Google-there's-your-answer, we’re seeing alternative search journeys emerging through social (including TikTok), voice, and generative AI like ChatGPT. Will any of these truly inherit Google’s crown, or even seriously threaten to? In this episode we hear from Dave Colgate, head of search engine optimization, Vertical Leap; John Campbell, head of innovation, ROAST; Sam Cant, head of search engine optimization, Jaywing; and Lottie Namakando, head of paid media and planning, iCrossing to dive to the bottom of the evolving search landscape.

Listen

44 mins

11 Aug

E14. Is marketing's approach to women shifting?

Still now, women in the marketing industry are all too often given cause to notice campaigns and messaging that they find misguided or damaging - not least in certain spaces that may have traditionally been behind the space, like sports and technology. In this episode, we hear from Charlie Li, strategy director, TRO; Debbie Gacutan-Jardim De Oliveira, social media and community manager, Brew Digital; and Emily Winterbourne, managing director at Impero, to explore if and how marketing's approach to women is shifting, and which gaps still need closing.

Listen

40 mins

28 Jun

E24. Ian Sohn on mastering the art of collaborative negotiations

This week, host Mike Lander talks to Ian Sohn (CEO North America, Iris) about the importance of collaboration; self-awareness, adaptability and strategic thinking in negotiations; and aiming for win-win outcomes and long-term partnerships.

Listen

32 mins

22 Jun

E13. The experiential bounceback

Experiential marketing has had tumultuous few years: crash with Covid-19; rapid pivot to hybrid environments; and (not so long ago at all) a returned clamor for IRL experiences. Is this year, this summer, the time when all of this comes together for experiential's big moment?

Listen

38 mins

21 Jun

E23. Stephany Sperberg on building trust, adaptability, and strategic alignment in negotiations

This week, host Mike Lander talks to Stephany Sperberg (managing director, Hook) about flexibility, transparency, and openness in negotiations; understanding motivations and alignment; and adapting to changing circumstances and economic realities.

Listen

35 mins

14 Jun

E22. Flavilla Fongang - How personal branding establishes credibility with big brands.

This week, host Mike Lander talks to multi-award-winning serial entrepreneur and multilingual keynote speaker, Flavilla Fongang. Here they discuss the necessity of personal branding, the value of adaptability and flexibility, and why value creation and demonstrating expertise is so important.

Listen

39 mins

More Podcasts

A dive into the TV ad sector's challenges and innovative solutions.

S2 : E8 TV streaming trends in 2022 unwrapped

Hannah Bowler

John McCarthy

E8. TV streaming trends in 2022 unwrapped

Media editor John McCarthy and TV journalist Hannah Bowler recap the past 12-months of streaming news and boy it was a big one. 2022 was the year Netflix got ads, Warner Bros and Discovery merged, and cinema was dealt a huge blow by changing streaming habits.

E7. From GamesMaster to Pimp My Ride, how brands can make good TV

Advertiser funded content is a tough nut to crack you need three perfectly aligned partners from brands, to producer to publisher. Channel 4, Vice and eBay share their best practices.

E6. Why Love Island is a match made in heaven for sponsors

Love Island is hailed as the crème de la crème of TV sponsorship opportunity. We catch up with 2022's Love Island sponsors to find out why its the gift that keeps on giving.

E5. Can attribution prove TV’s effectiveness? Channel 4 thinks so

Channel 4 has teamed up with measurement firm ViewersLogic to track how viewers behave after being exposed to a TV campaign. They think it can plug a gap in the market missed by other models...

E4. One year later Sky reveals lessons from streaming TV Glass launch

E3. Can smart TV's answer audiences' discoverability woes? Samsung Ads thinks so

An explosion in ad-funded streamers is driving viewers to “decision paralysis”. Minai Bui, Samsung Ads’s director of product marketing thinks ad formats could help audiences discover content.

E2. Roku's director and international ad marketing and insights Laura Chaibi talks measurement

Digital-first brands making their first foray into TV have lofty expectations about measurement. Laura Chaibi unpacks what need to be done to bring TV up to date with online

E1. Lego Masters shares the building blocks of branded entertainment

Brick-making competition series Lego Masters is the gold standard of branded entertainment. We chat to Lucas Green, global head of content operations at international distributor Banijay to explain his learnings in branded content.

People are listening to...

E15. From Google to social: The evolution of search journeys

E14. Is marketing's approach to women shifting?

E24. Ian Sohn on mastering the art of collaborative negotiations

This week, host Mike Lander talks to Ian Sohn (CEO North America, Iris) about the importance of collaboration; self-awareness, adaptability and strategic thinking in negotiations; and aiming for win-win outcomes and long-term partnerships.

E13. The experiential bounceback

Experiential marketing has had tumultuous few years: crash with Covid-19; rapid pivot to hybrid environments; and (not so long ago at all) a returned clamor for IRL experiences. Is this year, this summer, the time when all of this comes together for experiential's big moment?

E23. Stephany Sperberg on building trust, adaptability, and strategic alignment in negotiations

This week, host Mike Lander talks to Stephany Sperberg (managing director, Hook) about flexibility, transparency, and openness in negotiations; understanding motivations and alignment; and adapting to changing circumstances and economic realities.

E22. Flavilla Fongang - How personal branding establishes credibility with big brands.

This week, host Mike Lander talks to multi-award-winning serial entrepreneur and multilingual keynote speaker, Flavilla Fongang. Here they discuss the necessity of personal branding, the value of adaptability and flexibility, and why value creation and demonstrating expertise is so important.

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