Roku's Director And International Ad Marketing And Insights Laura Chaibi Talks Measurement

Digital-first brands making their first foray into TV have lofty expectations about measurement. Laura Chaibi unpacks what need to be done to bring TV up to date with online

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23 Nov, 2022

E8. TV streaming trends in 2022 unwrapped

Media editor John McCarthy and TV journalist Hannah Bowler recap the past 12-months of streaming news and boy it was a big one. 2022 was the year Netflix got ads, Warner Bros and Discovery merged, and cinema was dealt a huge blow by changing streaming habits.

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40 mins

16 Nov, 2022

E7. From GamesMaster to Pimp My Ride, how brands can make good TV

Advertiser funded content is a tough nut to crack you need three perfectly aligned partners from brands, to producer to publisher. Channel 4, Vice and eBay share their best practices.

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42 mins

9 Nov, 2022

E6. Why Love Island is a match made in heaven for sponsors

Love Island is hailed as the crème de la crème of TV sponsorship opportunity. We catch up with 2022's Love Island sponsors to find out why its the gift that keeps on giving.

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51 mins

2 Nov, 2022

E5. Can attribution prove TV’s effectiveness? Channel 4 thinks so

Channel 4 has teamed up with measurement firm ViewersLogic to track how viewers behave after being exposed to a TV campaign. They think it can plug a gap in the market missed by other models...

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27 mins

12 Oct, 2022

E4. One year later Sky reveals lessons from streaming TV Glass launch

When Sky launched its game-changing streaming TV Glass one year ago it had hoped its biggest-ever product marketing campaign would win the hearts and minds of TV lovers and set new expectations in the Pay TV space. The Drum caught up with Sunny Bhurji, Marketing Director at Sky to understand how the advertising efforts evolved as the organisation came to understand the product and the new category it was creating.

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28 mins

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21 Sep, 2022

E1. Lego Masters shares the building blocks of branded entertainment

Brick-making competition series Lego Masters is the gold standard of branded entertainment. We chat to Lucas Green, global head of content operations at international distributor Banijay to explain his learnings in branded content.

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32 mins

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24 May

E19. Katie Evans - The importance of communication and relationship building in negotiation

This week, host Mike Lander talks to Katie Evans (CMO, Burger King UK) about the importance of communication and relationship building, aligned objectives and mutual benefit, and learning from past experiences and preparation.

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32 mins

22 May

E12. Inside Vanish's £1m Channel 4 diversity in ad campaign

On the final episode of season 2, we catch up with Holly Iles who is a senior creative at Havas London and wrote the recent Vanish ad that won Channel 4's Diversity in Advertising award.

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18 mins

17 May

E18. Simon Thomas - The role of cultural considerations in negotiations and marketing

In this episode, host Mike Lander speaks to Group M’s Simon Thomas about cultural considerations in negotiations and marketing, the evolving landscape and challenges in media procurement, and challenges and opportunities in the advertising industry.

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31 mins

15 May

E11. The story behind The Self Space's personal billboards that detailed gripping mental health stories

On this week's episode I'm chatting with Rani Patel and Josh Tenser from the newly-launched London agency Calling about the work with highstreet therapy brand The Self Space. They commissioned real people to write candidly about their state of mind in a series of beautiful letters.

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25 mins

12 May

E10. What are the most exciting ways marketers are using data?

It's data month, and we're examining the biggest questions related to its use in marketing. What are the groundbreaking ways you or your colleagues have used data to segment, target, discover, or understand audiences? How is that impacting campaigns and other aspects of your business? And what are the next developments (close or far-off) that will expand your capabilities even further?

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39 mins

11 May

E10. Why Ryan Gosling was the perfect person for Tag Heuer's blockbuster ad

This week's guests are Tag Heuer's chief maketing officer George Ciz and Alexander Kalchev, chief creative officer at DDB Paris. Together, they chat through exactly how the watch brand landed top Hollywood actor Ryan Gosling to star in the 60th anniversary film for the Carrera model.

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23 mins

More Podcasts

More Episodes

E8. TV streaming trends in 2022 unwrapped

Media editor John McCarthy and TV journalist Hannah Bowler recap the past 12-months of streaming news and boy it was a big one. 2022 was the year Netflix got ads, Warner Bros and Discovery merged, and cinema was dealt a huge blow by changing streaming habits.

E7. From GamesMaster to Pimp My Ride, how brands can make good TV

Advertiser funded content is a tough nut to crack you need three perfectly aligned partners from brands, to producer to publisher. Channel 4, Vice and eBay share their best practices.

E6. Why Love Island is a match made in heaven for sponsors

Love Island is hailed as the crème de la crème of TV sponsorship opportunity. We catch up with 2022's Love Island sponsors to find out why its the gift that keeps on giving.

E5. Can attribution prove TV’s effectiveness? Channel 4 thinks so

Channel 4 has teamed up with measurement firm ViewersLogic to track how viewers behave after being exposed to a TV campaign. They think it can plug a gap in the market missed by other models...

E4. One year later Sky reveals lessons from streaming TV Glass launch

E1. Lego Masters shares the building blocks of branded entertainment

Brick-making competition series Lego Masters is the gold standard of branded entertainment. We chat to Lucas Green, global head of content operations at international distributor Banijay to explain his learnings in branded content.

People are listening to...

E19. Katie Evans - The importance of communication and relationship building in negotiation

This week, host Mike Lander talks to Katie Evans (CMO, Burger King UK) about the importance of communication and relationship building, aligned objectives and mutual benefit, and learning from past experiences and preparation.

E12. Inside Vanish's £1m Channel 4 diversity in ad campaign

On the final episode of season 2, we catch up with Holly Iles who is a senior creative at Havas London and wrote the recent Vanish ad that won Channel 4's Diversity in Advertising award.

E18. Simon Thomas - The role of cultural considerations in negotiations and marketing

In this episode, host Mike Lander speaks to Group M’s Simon Thomas about cultural considerations in negotiations and marketing, the evolving landscape and challenges in media procurement, and challenges and opportunities in the advertising industry.

E11. The story behind The Self Space's personal billboards that detailed gripping mental health stories

On this week's episode I'm chatting with Rani Patel and Josh Tenser from the newly-launched London agency Calling about the work with highstreet therapy brand The Self Space. They commissioned real people to write candidly about their state of mind in a series of beautiful letters.

E10. What are the most exciting ways marketers are using data?

E10. Why Ryan Gosling was the perfect person for Tag Heuer's blockbuster ad

This week's guests are Tag Heuer's chief maketing officer George Ciz and Alexander Kalchev, chief creative officer at DDB Paris. Together, they chat through exactly how the watch brand landed top Hollywood actor Ryan Gosling to star in the 60th anniversary film for the Carrera model.

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