The Drum Awards for Marketing APAC
Digital-first brands making their first foray into TV have lofty expectations about measurement. Laura Chaibi unpacks what need to be done to bring TV up to date with online
Sep 28, 2022
TV Talks and TV advertising
23 Nov, 2022
E8. TV streaming trends in 2022 unwrapped
Media editor John McCarthy and TV journalist Hannah Bowler recap the past 12-months of streaming news and boy it was a big one. 2022 was the year Netflix got ads, Warner Bros and Discovery merged, and cinema was dealt a huge blow by changing streaming habits.
16 Nov, 2022
E7. From GamesMaster to Pimp My Ride, how brands can make good TV
Advertiser funded content is a tough nut to crack you need three perfectly aligned partners from brands, to producer to publisher. Channel 4, Vice and eBay share their best practices.
9 Nov, 2022
E6. Why Love Island is a match made in heaven for sponsors
Love Island is hailed as the crème de la crème of TV sponsorship opportunity. We catch up with 2022's Love Island sponsors to find out why its the gift that keeps on giving.
2 Nov, 2022
E5. Can attribution prove TV’s effectiveness? Channel 4 thinks so
Channel 4 has teamed up with measurement firm ViewersLogic to track how viewers behave after being exposed to a TV campaign. They think it can plug a gap in the market missed by other models...
12 Oct, 2022
E4. One year later Sky reveals lessons from streaming TV Glass launch
When Sky launched its game-changing streaming TV Glass one year ago it had hoped its biggest-ever product marketing campaign would win the hearts and minds of TV lovers and set new expectations in the Pay TV space. The Drum caught up with Sunny Bhurji, Marketing Director at Sky to understand how the advertising efforts evolved as the organisation came to understand the product and the new category it was creating.
1 more episodes +
21 Sep, 2022
E1. Lego Masters shares the building blocks of branded entertainment
Brick-making competition series Lego Masters is the gold standard of branded entertainment. We chat to Lucas Green, global head of content operations at international distributor Banijay to explain his learnings in branded content.
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E19. Katie Evans - The importance of communication and relationship building in negotiation
This week, host Mike Lander talks to Katie Evans (CMO, Burger King UK) about the importance of communication and relationship building, aligned objectives and mutual benefit, and learning from past experiences and preparation.
E12. Inside Vanish's £1m Channel 4 diversity in ad campaign
On the final episode of season 2, we catch up with Holly Iles who is a senior creative at Havas London and wrote the recent Vanish ad that won Channel 4's Diversity in Advertising award.
E18. Simon Thomas - The role of cultural considerations in negotiations and marketing
In this episode, host Mike Lander speaks to Group M’s Simon Thomas about cultural considerations in negotiations and marketing, the evolving landscape and challenges in media procurement, and challenges and opportunities in the advertising industry.
E11. The story behind The Self Space's personal billboards that detailed gripping mental health stories
On this week's episode I'm chatting with Rani Patel and Josh Tenser from the newly-launched London agency Calling about the work with highstreet therapy brand The Self Space. They commissioned real people to write candidly about their state of mind in a series of beautiful letters.
E10. What are the most exciting ways marketers are using data?
It's data month, and we're examining the biggest questions related to its use in marketing. What are the groundbreaking ways you or your colleagues have used data to segment, target, discover, or understand audiences? How is that impacting campaigns and other aspects of your business? And what are the next developments (close or far-off) that will expand your capabilities even further?
E10. Why Ryan Gosling was the perfect person for Tag Heuer's blockbuster ad
This week's guests are Tag Heuer's chief maketing officer George Ciz and Alexander Kalchev, chief creative officer at DDB Paris. Together, they chat through exactly how the watch brand landed top Hollywood actor Ryan Gosling to star in the 60th anniversary film for the Carrera model.
Marketing Negotiations: The Good, The Bad and The Ugly
Lessons on the toughest marketing negotiations with Mike Lander
The Drum Network’s new podcast series that delves into hot topics amongst agency leaders.
Anatomy of an Ad
In conversation with the advertising industry’s top creative thinkers and innovators
The Drum Network
Insights and reports from The Drum Network members
Marketing Stories with Diane Young
Discussing Diane's favorite articles from The Drum
A dive into the TV ad sector's challenges and innovative solutions.
The Drum Predicts
Don’t miss out on 2022's predictions.
Every Third Person is a Gamer
Exploring gaming in exhaustive detail