More Episodes

TV streaming trends in 2022 unwrapped

Media editor John McCarthy and TV journalist Hannah Bowler recap the past 12-months of streaming news and boy it was a big one. 2022 was the year Netflix got ads, Warner Bros and Discovery merged, and cinema was dealt a huge blow by changing streaming habits.

From GamesMaster to Pimp My Ride, how brands can make good TV

Advertiser funded content is a tough nut to crack you need three perfectly aligned partners from brands, to producer to publisher. Channel 4, Vice and eBay share their best practices.

Can attribution prove TV’s effectiveness? Channel 4 thinks so

Channel 4 has teamed up with measurement firm ViewersLogic to track how viewers behave after being exposed to a TV campaign. They think it can plug a gap in the market missed by other models...

One year later Sky reveals lessons from streaming TV Glass launch

When Sky launched its game-changing streaming TV Glass one year ago it had hoped its biggest-ever product marketing campaign would win the hearts and minds of TV lovers and set new expectations in the Pay TV space. The Drum caught up with Sunny Bhurji, Marketing Director at Sky to understand how the advertising efforts evolved as the organisation came to understand the product and the new category it was creating.

Can smart TV's answer audiences' discoverability woes? Samsung Ads thinks so

An explosion in ad-funded streamers is driving viewers to “decision paralysis”. Minai Bui, Samsung Ads’s director of product marketing thinks ad formats could help audiences discover content.

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Community marketing 101

In the latest episode of The Drum Network podcast, we tackle community marketing evolution and challenges. Industry experts from MG Empower and Spin emphasize the importance of understanding brand values and audiences in order to foster meaningful connections. Learn how brands can authentically develop and maintain communities through social media strategies, events, and crisis management protocols.

TikTok, Spotify and Shazam: what's changed in music marketing

In the latest episode of The Drum Network podcast, industry experts explore the evolving landscape of music marketing. Join Dare Balogun from M&C Saatchi Sports & Entertainment, Kristen Mitchell from Wasserman, Glenn Minerley from Momentum Worldwide and Sara Yazdani from Creativ Strategies as they discuss the impact of digital platforms, social media, and live performances on promoting artists, tracks and brands. Gain valuable insights into measuring success, navigating PR strategies, and the changing dynamics between artists, labels, and fans.

Scottish MP Pete Wishart on his unexpected political journey, the necessity of truth in political communication and his perspective on the House of Lords

Pete discusses his unexpected journey from a musician to Scotland's longest-serving member of Parliament, the challenges facing the SNP, the dynamics of the upcoming elections, and the future of Perth in the next five years. Don't miss this insightful conversation that goes beyond politics and explores the vibrant spirit of a changing city.

Karin Robinson talks 2024 elections, abortion impact, the role money plays in U.S. elections and Trump's media presence

From managing messaging in the Obama campaign to navigating the challenges of contemporary politics, Karin sheds light on the art of persuasion, the impact of managed communications and the evolving landscape of U.S. elections.

Best for Britain boss on Politics for Drummies

Best of Britain CEO Naomi Smith joins Politics for Drummies to talk first past the post, Brexit and why she's looking forward for some old-school campaigning.

Rory Sutherland joins Marketing for Drummies Part 2

Rory Sutherland talks brands, Brexit & bacteria in Pt 2 of Politics for Drummies podcast